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徐福记国际集团是由来自台湾的徐氏四兄弟，于1992年在中国注册创立，凭借16年（1976-1992）成功的市场销售经验，开拓新局，快速取得成长扩展。1997年新加坡汇亚集团加入俆福记营运行列，为集团带来崭新思维及理念，共同成立BVI俆福记国际集团，并注册成立东莞俆福记食品有限公司，专事经营俆福记品牌在中国糖点领域的永续发展。2000年，俆福记正式涉足现代化渠道的经营管理，为集团在中国零售市场的在大步拓展，扎下厚实的根基。2009年俆福记在中国拥有100家销售分公司，超过16000个直接管控的终端零售点，成为中国最大型的糖果品牌和糖点企业之一。

俆福记目前的生产基地变化座落于闻名全球的制造业名城东莞，总占地面积50万平方米。坚持生产制造最好的产品，自全球引进各国最顶级的一流设备，打造先进的尖端自动化生产车间；目前有45个大型车间，160多条生产线，380多条高速自动化包装设备，主要生产：糖果、巧克力、糕点、沙琪玛、果冻布丁等五大类休闲食品超过700多个品种。

产品销售网络覆盖全国31个省、市、自冶区。终端销售网点每年以30%的速率成长，包括：跨国连锁销售系统(如沃尔玛等)；大中型连锁超市；内、外资零售卖场；量贩店；传统商场；百货公司等，达到8000余家。另外更渗透进入便利店、士多店、批发市场。

徐福记以“质量第一，安全满分”建立完善的质量保障体系，将ISO90 荣誉证书01：2000、HACCP、出口食品卫生注册三大质量管理体系实施有效整合，严格准确地掌握及防范危害关键点，超过50名以上的专业品保团队，全面掌控、确保产品的优良品质。长期以来成功地建立了徐福记的金字招牌，成为中国新年糖果的领导品牌。质量稳定、安全健康的徐福记优质产品，不断赢取消费大众的长期信赖与支持，更是徐福记品牌价值得以巩固坚稳不坠的基础。

徐福记自创建以来，便以“勤恳务实、超越自我”的经营理念，在集团总裁暨业务总监徐乘董事的掌舵下，不断成长壮大，屡创新局，顺利完成第一个十年(1992-2002)来徐 徐福记产品总是用最好吃的口味与充满特色的口感，宠坏消费者每一张挑剔的嘴，不断带动市场潮流与提升品味，让消费大众可以尽情享受健康快乐的糖点食品。

Xu Fuji International Group is a four brothers from Taiwan, registered and founded in China in 1992. With 16 years of successful marketing experience (1976-1992), Xu Fuji International Group has developed a new situation and expanded rapidly. In 1997, Singapore Huiya group joined in the operation of the business, bringing new ideas and concepts to the group, jointly established BVI International Group, and registered Dongguan Fuji Food Co., Ltd., specializing in the sustainable development of Fuji brand in China's sugar industry. In 2000, Fuji formally set foot in the operation and management of modern channels, laying a solid foundation for the group to expand its retail market in China. In 2009, Fuji had 100 sales branches in China, more than 16000 directly controlled terminal retail outlets, and became one of the largest candy brands and candy enterprises in China. The current production base of jufuji is located in Dongguan, a famous manufacturing city in the world, with a total area of 500000 square meters. Adhere to the production and manufacturing of the best products, introduce the best first-class equipment from all over the world, and build an advanced advanced automatic production workshop; at present, there are 45 large workshops, more than 160 production lines, and more than 380 high-speed automatic packaging equipment, mainly producing more than 700 kinds of leisure food, including candy, chocolate, pastry, ShaQima, jelly pudding, etc. The product sales network covers 31 provinces, cities and self smelting areas. Terminal sales outlets grow at a rate of 30% every year, including: transnational chain sales system (such as Wal Mart, etc.); large and medium-sized chain supermarkets; domestic and foreign retail stores; mass merchandisers; traditional shopping malls; department stores, etc., reaching more than 8000. In addition, it has penetrated into convenience stores, Shiduo stores and wholesale markets. Xu Fuji established a perfect quality assurance system with "quality first, safety full score", effectively integrated the three quality management systems of ISO90 certificate of honor 01:2000, HACCP and export food hygiene registration, strictly and accurately grasped and prevented the key points of harm, more than 50 professional quality assurance teams, comprehensively controlled and ensured the good quality of products. For a long time, it has successfully established Xu Fuji's golden signboard and become the leading brand of Chinese new year candy. Xufuji's high-quality products with stable quality, safety and health, constantly win the long-term trust and support of consumers, which is the foundation for the consolidation of the brand value of xufuji. Since its establishment, Xu Fuji has been growing and expanding under the leadership of Xu Cheng, the president and business director of the group, with the business philosophy of "diligence, pragmatism and self transcendence". Xu Fuji has successfully completed the first ten years (1992-2002). Xu Fuji's products always use the best taste and distinctive taste, spoil every critical mouth of consumers, and constantly drive the market Trend and improve taste, so that consumers can enjoy healthy and happy candy food.

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