Roca乐家品牌怎么样 申请店铺

乐家是从巴塞罗那附近的Gava一家从事家庭供暖用铸铁散热器制造的工厂起步的。其后，公司将业务系列扩展至锅炉产品生产。乐家于1929年开始生产浴缸，进入卫浴制造领域。

水是与乐家业务相关的重要自然资源，公司始终关注水资源开发和利用。公司于1936年开始生产陶瓷浴室设备。在这之后，乐家于1954年开始生产铜器。

进入90年代，该集团开始进行全球扩张，主要通过设立业务分支机构和与当地知名品牌签订合作协议。除了葡萄牙和法国外，乐家开始遍布英国、德国、意大利、俄罗斯、摩洛哥、阿根廷、巴西和中国。

公司国际化进程的转折点出现在1999年，公司在这一年收购了瑞士科拉米克劳芬控股有限公司，该公司在当时是全球第4大制造商。收购劳芬使集团加强了其在以前影响力较小的战略市场中的地位，例如东欧、巴西和美国。

在2005年，乐家宣布其专注于浴室空间的雄伟战略计划，要在2006年确立战略地位。ROCA乐家公司是以生产和销售高档洁具为主，包括瓷砖、暖气系统和空调产业。

乐家产品自80年代初期进入中国市场，1999年首次在中国投资，目前在广东南海市和江苏苏州市分别建有一个生产中心。

如今，乐家的商业网络遍布全球135个国家，生产工厂多达76家，全球共雇用20000多名员工。

Lejia started from a factory in gava, near Barcelona, which manufactures cast iron radiators for home heating. Since then, the company has expanded its business series to the production of boiler products. Lejia began to produce bathtubs in 1929 and entered the field of bathroom manufacturing. Water is an important natural resource related to Lejia's business. The company always pays attention to the development and utilization of water resources. The company began to produce ceramic bathroom equipment in 1936. After that, lega began to produce copper in 1954. In the 1990s, the group began to expand globally, mainly through setting up business branches and signing cooperation agreements with local famous brands. In addition to Portugal and France, Le Jia began to spread all over the UK, Germany, Italy, Russia, Morocco, Argentina, Brazil and China. The turning point of the company's internationalization process occurred in 1999, when the company acquired Craig Crawford Holding Co., Ltd. of Switzerland, which was the fourth largest manufacturer in the world at that time. The acquisition of rofin has strengthened the group's position in previously less influential strategic markets, such as Eastern Europe, Brazil and the United States. In 2005, Le Jia announced its grand strategic plan to focus on bathroom space and establish its strategic position in 2006. Roca Lejia mainly produces and sells high-end sanitary wares, including tile, heating system and air conditioning industry. Lejia products have entered the Chinese market since the early 1980s and invested in China for the first time in 1999. At present, there is a production center in Nanhai City, Guangdong Province and Suzhou City, Jiangsu Province. Today, Lejia's business network covers 135 countries around the world, with 76 production plants and more than 20000 employees worldwide.

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