和源HEYUAN品牌怎么样 申请店铺

我要投票 和源HEYUAN在水果行业中的票数:165 更新时间:2025-03-31
和源HEYUAN是哪个国家的品牌?「和源HEYUAN」是 红河州和源农业开发有限公司 旗下著名品牌。该品牌发源于云南省红河哈尼族彝族自治州,在2005年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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和源HEYUAN怎么样

集种植/养殖/加工/销售/仓储保鲜/运输配送等多种经营为一体的农业产业化企业,主打蔬菜/水果等系列农产品


红河州和源农业开发有限公司(以下简称公司)的前身为成立于2000年5月的红河州和源商贸有限公司。公司经营范围:蔬菜、水果、稻谷、农产品种植、加工、销售:蛋鸡、生猪、肉牛养殖及销售;观光果园管理服务;农产品仓储、普通货运、货物专用运输(集装箱)、货物专用运输(冷藏保鲜)及配送;冷库代贮:冰块、冰瓶销售;农产品信息咨询服务。公司下设行政部、财务部、技术部、质量管理部、工程部、防损部、法务部、加盟农户管理办公室等部门和2个子公司(红河州和源商贸有限公司,弥勒市和源农业开发有限公司)以及3个分公司(和源农业物流中心、和源万亩石榴庄园、弥勒市和源农业)。

公司自成立以来始终坚持“天地人和、发展之源”的理念和“关心农业等于关心自己”、“农业产业化致富千万家”的社会责任。努力践行以科技示范、带动农户加盟,实施产业化、规模化农业经营。确立了以云南农业大学、天津科技大学等大专院校的产学研合作机制。建立了“规范生产、溯源控制,科学严谨、厚德至善”的质量方针。

在发展高原特色农业中,公司始终坚持特字、早字、延字的原则,充分发掘“建水酸”(中国温带水果分类学对建水石榴的定名)石榴特色产业以及洋葱、马铃薯等早熟蔬菜产业,积极开展加湿、脱氧等保鲜技术的研发与应用,开展水果产品延时上市销售,在保护农户利益和提高企业效益的原则下,促进产业的规范化和规模化发展。

在标准化生产中,公司充分利用与云南农业大学产学研的杠杆,建立了云南农业大学教学实习基地,并參与云南农业大学共同组建了“云南省土地资源利用与保护工程实验室”,在自建的11380亩生产基地上开展标准化生产示范建设,进行了荒山荒坡台地开发与治理。从土壤改良与测土配方,种苗培育,田间道路,物理杀虫灯,到集变压器,引、蓄水工程,管网,喷滴灌,泵站,小型气象站,田间卫星接收站,中控站,反冲设备为一体的智能化节水体系。至2015年末自建基地建成7812亩有机石榴、15万羽标准化蛋鸡养殖场(省级示范场)、10万羽山鸡放养场、280头肉牛繁育养殖场、万头标准化生猪养殖场、80亩蔬菜种植示范大棚、年加工12000吨的小米辣腌制加工厂。生产基地中水果与蔬菜的间种、套种;石榴种植与家畜养殖”,以此形成了种养互补、生物互补的经济循环。

多年来,公司每年使用农民工8000余人,常年用工100余人。至2015年末带动加盟和源产业生产的农民专业合作社10家、加盟农户43372户、面积7.1余万亩,公司每年投入农户培训费100余万元,有力地促进了公司和地方的经济发展。

公司在生产与经营中十分重视农产品质量安全管理工作,充分发挥农业信息化的作用,在建立了生产作业规范的同时,建立了生产信息、生产者编码、农事记录、培训平台、科技服务、无线视频监控、农残检测、食品化验、追溯查询、市场信息等信息控制平台,保障农产品安全。

为充分占有市场,公司在调研后与天津科技大学食品工程与生物技术学院开展石榴套袋及石榴、葡萄、柑橘保鲜技术研发应用合作,使石榴在库时间由3个月延时到6个月而在库总损失由30%下降到8%,力争在2016年降至5%,由于延时和库损的下降,就为公司销售市场和市场销售打下了良好的基础。

在营销体系建设上,公司把国内商标注册(“和源”)与国外商标注册(泰国、欧盟、美国、香港等37个国家和地区)联在一起:把质量与产品认证、包装、文字、图案、广告、产品、文化联在一起:把网上店铺与大宗出货联在一起把加盟农业合作社、农户与公司联在一起:把县外分销商和境外分销商联在一起:把早上市与延时上市联在一起:在立足国内、面向东南亚市场中抓机遇、建市场、避风险,以寻求市场和效益。


Honghezhou Heyuan Agricultural Development Co., Ltd. (hereinafter referred to as the company) is an agricultural industrialization enterprise integrating planting, breeding, processing, sales, storage, preservation, transportation and distribution. Its predecessor is Honghezhou Heyuan Trade Co., Ltd., which was founded in May 2000. Business scope of the company: planting, processing and sales of vegetables, fruits, paddy and agricultural products: breeding and sales of laying hens, pigs and beef cattle; management service of sightseeing orchard; storage, general freight, special transportation (container), special transportation (cold storage and fresh-keeping) and distribution of agricultural products; cold storage: sale of ice blocks and bottles; information consulting service of agricultural products. The company consists of administrative department, financial department, technical department, quality management department, engineering department, loss prevention department, legal department, management office of farmer households, 2 subsidiaries (Honghezhou Heyuan commerce and Trade Co., Ltd., Maitreya Heyuan Agricultural Development Co., Ltd.) and 3 subsidiaries (Heyuan agricultural logistics center, Heyuan pomegranate Manor, Maitreya Heyuan agriculture). Since its establishment, the company has always adhered to the concept of "harmony between heaven, earth and people, the source of development" and the social responsibility of "caring about agriculture equals caring about yourself" and "becoming rich through agricultural industrialization". Efforts should be made to carry out scientific and technological demonstration, drive farmers to join in, and implement industrialized and large-scale agricultural management. Established the cooperation mechanism of production, teaching and research in Yunnan Agricultural University, Tianjin University of science and technology and other colleges and universities. The quality policy of "standardized production, traceability control, scientific and rigorous, high morality and supreme goodness" has been established. In the development of Plateau Characteristic Agriculture, the company always adheres to the principle of "special character", "early character" and "extended character", fully explores "jianshuisuan" (named by Chinese temperate fruit taxonomy) pomegranate characteristic industry as well as early maturity vegetable industry such as onion and potato, actively carries out research and development and application of humidification, deoxidation and other fresh-keeping technologies, carries out delayed marketing of fruit products, and protects Under the principle of farmer's benefit and enterprise's benefit, promote the standardization and scale development of industry. In the standardized production, the company made full use of the lever of production, teaching and research of Yunnan Agricultural University, established the teaching practice base of Yunnan Agricultural University, and participated in the establishment of "Yunnan land resource utilization and protection engineering laboratory" by Yunnan Agricultural University, carried out the standardized production demonstration construction on the 11380 mu production base, and carried out the development and management of barren hills and slopes 。 From soil improvement and soil testing formula, seedling cultivation, field road, physical insecticidal lamp, to an intelligent water-saving system integrating transformer, water diversion and storage engineering, pipe network, spray and drip irrigation, pump station, small meteorological station, field satellite receiving station, central control station and recoil equipment. By the end of 2015, the self built base will have built 7812 Mu Organic Pomegranate, 150000 standardized layer farms (provincial demonstration farms), 100000 pheasant farms, 280 beef cattle breeding farms, 10000 standardized pig farms, 80 mu vegetable planting demonstration greenhouses, and 12000 tons of small spicy rice salting and processing plants. In the production base, there are intercropping and interplanting of fruits and vegetables, pomegranate planting and livestock breeding, which form an economic cycle of complementary planting and breeding and biological complementation. Over the years, the company uses more than 8000 migrant workers every year and employs more than 100 people all year round. By the end of 2015, there were 10 farmer professional cooperatives, 43372 farmer households, covering an area of more than 71000 mu. The company invested more than 1 million yuan in farmer training fee every year, which effectively promoted the economic development of the company and the local government. The company attaches great importance to the quality and safety management of agricultural products in production and operation, gives full play to the role of agricultural informatization, establishes the production information, producer code, agricultural record, training platform, scientific and technological services, wireless video monitoring, agricultural residue detection, food testing, retrospective query, market information and other information control platforms while establishing the production and operation specifications, and ensures that Safety of barrier agricultural products. In order to fully occupy the market, the company carried out research and application cooperation with school of food engineering and biotechnology, Tianjin University of science and technology on pomegranate bagging and preservation technology of pomegranate, grape and citrus, so that the time of pomegranate in storage was delayed from 3 months to 6 months, and the total loss in storage was reduced from 30% to 8%, striving to reduce to 5% in 2016. Due to the decrease of delay and storage loss, the company's sales market and city Field sales laid a good foundation. In terms of marketing system construction, the company combines domestic trademark registration ("Heyuan") with foreign trademark registration (37 countries and regions such as Thailand, EU, US and Hong Kong): quality with product certification, packaging, text, pattern, advertisement, product and culture; online stores with bulk shipments; agricultural cooperatives, farmers and companies Connect: connect the distributors outside the county with the distributors outside the country: connect the morning market with the delayed listing: seize opportunities, build markets and avoid risks in the domestic and Southeast Asian markets, so as to seek market and benefit.

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