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Honghezhou Heyuan Agricultural Development Co., Ltd. (hereinafter referred to as the company) is an agricultural industrialization enterprise integrating planting, breeding, processing, sales, storage, preservation, transportation and distribution. Its predecessor is Honghezhou Heyuan Trade Co., Ltd., which was founded in May 2000. Business scope of the company: planting, processing and sales of vegetables, fruits, paddy and agricultural products: breeding and sales of laying hens, pigs and beef cattle; management service of sightseeing orchard; storage, general freight, special transportation (container), special transportation (cold storage and fresh-keeping) and distribution of agricultural products; cold storage: sale of ice blocks and bottles; information consulting service of agricultural products. The company consists of administrative department, financial department, technical department, quality management department, engineering department, loss prevention department, legal department, management office of farmer households, 2 subsidiaries (Honghezhou Heyuan commerce and Trade Co., Ltd., Maitreya Heyuan Agricultural Development Co., Ltd.) and 3 subsidiaries (Heyuan agricultural logistics center, Heyuan pomegranate Manor, Maitreya Heyuan agriculture). Since its establishment, the company has always adhered to the concept of "harmony between heaven, earth and people, the source of development" and the social responsibility of "caring about agriculture equals caring about yourself" and "becoming rich through agricultural industrialization". Efforts should be made to carry out scientific and technological demonstration, drive farmers to join in, and implement industrialized and large-scale agricultural management. Established the cooperation mechanism of production, teaching and research in Yunnan Agricultural University, Tianjin University of science and technology and other colleges and universities. The quality policy of "standardized production, traceability control, scientific and rigorous, high morality and supreme goodness" has been established. In the development of Plateau Characteristic Agriculture, the company always adheres to the principle of "special character", "early character" and "extended character", fully explores "jianshuisuan" (named by Chinese temperate fruit taxonomy) pomegranate characteristic industry as well as early maturity vegetable industry such as onion and potato, actively carries out research and development and application of humidification, deoxidation and other fresh-keeping technologies, carries out delayed marketing of fruit products, and protects Under the principle of farmer's benefit and enterprise's benefit, promote the standardization and scale development of industry. In the standardized production, the company made full use of the lever of production, teaching and research of Yunnan Agricultural University, established the teaching practice base of Yunnan Agricultural University, and participated in the establishment of "Yunnan land resource utilization and protection engineering laboratory" by Yunnan Agricultural University, carried out the standardized production demonstration construction on the 11380 mu production base, and carried out the development and management of barren hills and slopes 。 From soil improvement and soil testing formula, seedling cultivation, field road, physical insecticidal lamp, to an intelligent water-saving system integrating transformer, water diversion and storage engineering, pipe network, spray and drip irrigation, pump station, small meteorological station, field satellite receiving station, central control station and recoil equipment. By the end of 2015, the self built base will have built 7812 Mu Organic Pomegranate, 150000 standardized layer farms (provincial demonstration farms), 100000 pheasant farms, 280 beef cattle breeding farms, 10000 standardized pig farms, 80 mu vegetable planting demonstration greenhouses, and 12000 tons of small spicy rice salting and processing plants. In the production base, there are intercropping and interplanting of fruits and vegetables, pomegranate planting and livestock breeding, which form an economic cycle of complementary planting and breeding and biological complementation. Over the years, the company uses more than 8000 migrant workers every year and employs more than 100 people all year round. By the end of 2015, there were 10 farmer professional cooperatives, 43372 farmer households, covering an area of more than 71000 mu. The company invested more than 1 million yuan in farmer training fee every year, which effectively promoted the economic development of the company and the local government. The company attaches great importance to the quality and safety management of agricultural products in production and operation, gives full play to the role of agricultural informatization, establishes the production information, producer code, agricultural record, training platform, scientific and technological services, wireless video monitoring, agricultural residue detection, food testing, retrospective query, market information and other information control platforms while establishing the production and operation specifications, and ensures that Safety of barrier agricultural products. In order to fully occupy the market, the company carried out research and application cooperation with school of food engineering and biotechnology, Tianjin University of science and technology on pomegranate bagging and preservation technology of pomegranate, grape and citrus, so that the time of pomegranate in storage was delayed from 3 months to 6 months, and the total loss in storage was reduced from 30% to 8%, striving to reduce to 5% in 2016. Due to the decrease of delay and storage loss, the company's sales market and city Field sales laid a good foundation. In terms of marketing system construction, the company combines domestic trademark registration ("Heyuan") with foreign trademark registration (37 countries and regions such as Thailand, EU, US and Hong Kong): quality with product certification, packaging, text, pattern, advertisement, product and culture; online stores with bulk shipments; agricultural cooperatives, farmers and companies Connect: connect the distributors outside the county with the distributors outside the country: connect the morning market with the delayed listing: seize opportunities, build markets and avoid risks in the domestic and Southeast Asian markets, so as to seek market and benefit.

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