伯希和PELLIOT品牌怎么样 申请店铺

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国内知名时尚户外品牌，其防晒衣、冲锋衣颇具国际知名度，产品注重科技研发与穿着舒适性，专注于让更多人享受户外运动的乐趣

PELLIOT伯希和创立2012年，从都市生活与自然之美中汲取灵感，探寻时尚与科技的交织，为崇尚自由、积极进取的人们提供新的户外穿着体验。经过不断发展，伯希和的业务不断扩充，销售遍及全球各地。

伯希和品牌凭借对产品质量近乎严苛的执着追求，以及对时尚文化的独特见解和敏锐捕捉，迅速在同类品牌中脱颖而出。伯希和专注于透过产品传递品牌精髓：年轻活力(Young)、探索未知(Exploration)、乐享户外(Outdoor) 、时尚风格(Style)及专业功能(Function)。

为满足用户多样化的户外活动及旅行需要，伯希和推出多系列适合各类户外活动的服装、轻便耐磨的鞋品、多功能背包、装备以及配饰等。伯希和专注发展创新产品，既具功能亦具有时尚外观，为用户提供高品质的品牌价值。

品牌标识：伯希和LOGO的设计灵感来源于大自然的山水，图案既像激流而上的浪花，又像巍峨险峻的山峰，象征着积极进取、勇攀高峰的精神。

明星产品

伯希和防晒衣：伯希和早在品牌成立之初就坚持推广UPF40+的防晒衣，此后通过与日本东丽株式会社合作，推出了兼顾透气与防晒的产品，解决了防晒衣“防晒透气不能两全”的行业难题。 2017年，升级后的伯希和防晒衣，更融入时装设计元素，获得了明星、网红及达人的青睐。

“时尚跨界款”冲锋衣：伯希和在2017年“第三季伯希和VS时尚芭莎公益设计型动”中推出公益款冲锋衣。由服装设计师王培沂担纲设计，以“本真自我”为设计灵感，在冲锋衣原有的基础上增加创意细节，比如袖口的螺纹、单词图案以及简单的分割，通过黑白两个纯粹有力量的颜色来表达，希望通过设计引起更多人关注，让更多的人参与到公益事业中来。

产品系列

TREKKING徒步系列：专业户外款式设计，采用高级别面料，注重面料的功能性与舒适性，适用于旅行、野营、登山等户外运动。

URBAN EXPLORATION城市探索系列：注重款式的设计创新，结合时尚感与功能性，适合城市商务、通勤、日常等多种场合穿着，专为追求时尚与品味的都市精英人群打造。

RUNNING跑步系列：采用新户外运动科技，以符合人体力学为设计基础，细致考究的材质与工艺，为跑步一族提供周到保护，适合日常休闲、健身房、潮流户外跑等多种情景穿着。

SURFING冲浪系列：采用特殊材质面料，色彩与时尚元素巧妙运用，为水上运动爱好者提供时尚专业的潜水冲浪服饰。

品牌事纪

“芭莎设计型动”，集结具影响力的明星、具美誉度的时尚设计师共同打造中国具传播力的时尚设计先锋行动！第三季设计型动由伯希与时尚芭莎联合发起，以公益为初心，以城市户外为理念，邀请明星及超模积极参与，中国服装设计师王培沂担纲设计，以“生活由你，自在无拘”为主题，用创意设计打造运动美感，为山区小朋友捐赠艺术梦想包，旨在让更多山区小朋友得到美育教育的机会。

It is a well-known fashion outdoor brand in China. Its sun proof clothing and charge clothing are well-known internationally. Its products focus on scientific research and development and wearing comfort. It focuses on letting more people enjoy the fun of outdoor sports. Pelliot Bosch was founded in 2012. It draws inspiration from the beauty of urban life and nature, explores the interweaving of fashion and technology, and provides new outdoor wear for people who advocate freedom and are aggressive Experience. Through continuous development, the business of Bosch and continues to expand, sales all over the world. Bosch and brand quickly stand out from other brands in the same category due to their rigid pursuit of product quality and their unique insight and keen capture of fashion culture. Bosch focuses on delivering the essence of the brand through its products: young, exploration, outdoor, style and function. In order to meet the diversified outdoor activities and travel needs of users, Bosch and launched a series of clothing, light and wear-resistant shoes, multi-functional backpacks, equipment and accessories suitable for all kinds of outdoor activities. Bosch and focus on the development of innovative products, both functional and fashionable appearance, to provide users with high-quality brand value. Brand logo: the design inspiration of Bosch and logo comes from the natural landscape. The pattern is not only like the waves on the torrent, but also like the towering and precipitous mountain, which symbolizes the spirit of aggressive and brave climbing. Star products Bosch and sunscreen clothing: Bosch and insisted on promoting upf40 + sunscreen clothing as early as the establishment of the brand. After that, through cooperation with Toray Co., Ltd. of Japan, Bosch and sunscreen clothing launched a product that takes into account both ventilation and sunscreen, and solved the industry problem of "sunscreen and ventilation cannot be both complete". In 2017, the upgraded Bosch and sunscreen clothes were more integrated into fashion design elements, and won the favor of stars, Netease and celebrities. "Fashion crossover" stormsuits: Bosch and launched the public welfare stormsuits in "the third season of Bosch and vs fashion bazaar public welfare design campaign" in 2017. Designed by Wang Peiyi, a fashion designer, with the inspiration of "true self", the original design details of the garment are added, such as the cuff thread, word pattern and simple segmentation, which are expressed by two pure powerful colors, black and white. I hope that more people will pay attention to the design and participate in the public welfare undertakings. Trekking hiking series: professional outdoor style design, high-level fabric, pay attention to the function and comfort of fabric, suitable for outdoor sports such as travel, camping, mountaineering, etc. Urbanexploration City Exploration Series: focusing on design innovation of style, combining fashion sense and functionality, it is suitable for urban business, commuting, daily and other occasions to wear, especially for urban elite people who pursue fashion and taste. Running running series: adopt the new outdoor sports technology, based on the design of human body mechanics, with meticulous materials and technology, to provide thoughtful protection for the running group, suitable for daily leisure, gym, outdoor running and other situations. Surfing surfing series: using special materials and fabrics, skillfully using colors and fashion elements, providing professional diving and surfing clothes for water sports fans. The brand event is "bazaar design movement", which gathers influential stars and well-known fashion designers to create a Chinese fashion design pioneer action with communication power! The third season design campaign is jointly initiated by Bosch and fashion bazaar. It takes public welfare as the initial goal, urban outdoor as the concept, stars and supermodels are invited to participate actively. Chinese fashion designer Wang Peiyi designs, with the theme of "life is up to you, freedom is free", creating sports aesthetic feeling with creative design, donating art dream bag for children in mountainous areas, aiming to let more children in mountainous areas get Opportunities for aesthetic education.

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