伯克丽Berkeley品牌怎么样 申请店铺
BERKELEY伯克丽,是雷士集团旗下发布的新子品牌,秉承科技与艺术交融的现代简约设计语言,直指生活本真。伯克丽用极简的线条、富有张力的色彩,从每一个细节出发,为中国年轻精英一代演绎新的现代家居生活方式。
伯克丽品牌是定位于中国一二线城市新兴中产阶层及有一定经济实力的白领群体的现代简约家居品牌。以极简造型的灯饰、沙发、家具等家居产品,传递现代美学,彰显新一代年轻精英人群简约不简单的生活品味。
1866年,一群富有创新精神的中产阶级知识分子买下一片如诗如画的土地,取名Berkeley,意为“阳光普照的地方”,从此开创了一个科技、人文与艺术交融发展的传奇。150年来,经过众多科学家、建筑学家和人文学者的沉淀,Berkeley已成为自由、创新的文化象征。
Berkeley is a new sub brand released by Rex group. It adheres to the modern simple design language integrating technology and art, and directly points to the essence of life. Berkeley, with its simple lines and tension rich colors, starts from every detail to deduce a new modern home life style for the Chinese young elite generation. Berkeley brand is a modern simple household brand, which is located in the emerging middle class and the white-collar group with certain economic strength in the first and second tier cities of China. With minimalist lighting, sofa, furniture and other household products, it can convey modern aesthetics and show the simple and unsophisticated life taste of the new generation of young elites. In 1866, a group of middle-class intellectuals with innovative spirit bought a picturesque land named Berkeley, which means "a place full of sunshine". Since then, it has created a legend of the integration and development of technology, humanities and art. In the past 150 years, Berkeley has become a cultural symbol of freedom and innovation through the precipitation of many scientists, architects and humanists.
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