黄鹤楼品牌怎么样 申请店铺

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“黄鹤楼”品牌始创于20世纪30年代，是湖北省名优烟之一，消费者中享有很高的声誉。其品牌名取意于江南三大名楼之一的黄鹤楼，名楼与名烟相得益彰，尽显楚都今昔辉煌。

1915年---南洋兄弟烟草公司汉口创建，形成“开创于云烟，又独立于云烟，再现烟草原味，饱满醇厚”的汉烟品味，其间礼聘玻利维亚技师开发“南洋烟魁壹号”经典配方，因生产技术原因未能正式投产。

1995年---黄鹤楼品牌全新上市，成为红金龙集团重点发展高档品牌。

2003年---黄鹤楼品牌推出系列新品，品牌总销量突破5万箱。

2004年---采用“南洋烟魁壹号”的黄鹤楼1915产品上市，一时洛阳纸贵。同期黄鹤楼品牌与中华、玉溪、芙蓉王被誉为中国高档卷烟品牌的“四大天王”，备受世人关注。该年度，黄鹤楼品牌增幅在40%以上，总销售突破7万箱。

2005年---黄鹤楼品牌又获得50%以上的增幅，总销量突破11万箱，奠定中国高档卷烟市场的强势品牌地位。

湖北中烟工业公司组建于2003年8月，隶属国家烟草专卖局（中国烟草总公司）。公司组建后，负责统一管理湖北卷烟工业企业及多元化生产经营企业，下设武汉、襄樊、三峡、红安、广水等烟厂。2007年11月，正式更名为湖北中烟工业有限责任公司，经营范围涵盖烟草制品的生产、销售，烟用物资、烟机进口和卷烟出口业务，与烟草制品生产销售相关的其他生产经营，多元化经营，资产经营等。主要卷烟品牌为“黄鹤楼”、“红金龙”，其中“黄鹤楼”于2006年被认定为“驰名商标”，是行业成长性最好的高档卷烟品牌。“红金龙”获“驰名商标”和“中国名牌”称号，“红金龙”是全国三大销量过200万箱的卷烟品牌之一。

湖北中烟将技术创新作为企业由弱变强的根本途径，于2003年起借助地方政府的支持，筹建成立黄鹤楼科技园，联合20多家科研院所、近2000名社会专家的力量，构建起外延型技术创新平台，大力推进以原生态原料、天然本草香精香料、减害增香型薄片、个性化嘴棒、功能型产品设计和减害降焦技术为支点的关键技术创新，聚焦于以全叶精选、小锅小炒、木桶增香等特色工艺为基点的核心工艺创新，变执行标准为制订标准，变制造为创造，变销售传统消费品为营销专利集成品，累计申报各类专利390项，新增个性化工序工艺371道，黄鹤楼所成就的淡雅香品类于2008年6月6日被国家局正式鉴定为国内首创，达到国内领先水平，具有奠基性意义。2008年，黄鹤楼系列销量接近37万箱，增幅居同类产品首位；企业实现税利同比增长14.7%，其中利润同比增长7.43%。湖北中烟将继续坚持以科学发展观统揽全局，着力于推进技术创新、管理创新和文化创新，实施全员培训、全员创新和全员营销，集中资源做强做大黄鹤楼、做实红金龙品牌，用2-3年时间将管理提升到一流水平，构建内外和谐的湖北中烟，努力跻身行业关键少数几个重点骨干企业的行列。

"Yellow Crane Tower" brand was founded in 1930s. It is one of the famous and excellent cigarettes in Hubei Province. It enjoys a high reputation among consumers. Its brand name is taken from the Yellow Crane Tower, one of the three famous buildings in the south of the Yangtze River. The famous building and the famous smoke complement each other, showing the brilliance of Chu city. In 1915, Nanyang Brothers Tobacco Co., Ltd. was founded in Hankou, forming the taste of Chinese tobacco "created in Yunyan, independent of Yunyan, reproducing the original flavor of tobacco, full and mellow". In the meantime, Bolivian technicians were hired to develop the classic formula of Nanyang Tobacco kui-1, which was not put into production due to production technology reasons. In 1995, Huanghelou brand was newly listed, becoming the key development high-end brand of Hongjinlong group. In 2003, Huanghelou brand launched a series of new products, and the total sales volume of the brand exceeded 50000 cases. In 2004, the Yellow Crane Tower 1915 product of "Nanyang Yankui No.1" was put on the market, and the paper price of Luoyang was temporarily high. At the same time, Huanghelou brand and Zhonghua, Yuxi and furongwang are known as the "Four Heavenly Kings" of China's top-grade cigarette brands, which attract worldwide attention. In this year, the brand growth rate of Huanghelou was more than 40%, and the total sales exceeded 70000 cases. In 2005, the brand of Huanghelou gained more than 50% growth, and the total sales exceeded 110000 cases, laying a strong brand position in China's high-end cigarette market. Hubei Zhongyan Industrial Co., Ltd. was established in August 2003, under the State Tobacco Monopoly Bureau (China Tobacco Corporation). After the establishment of the company, it is responsible for the unified management of Hubei cigarette industry enterprises and diversified production and operation enterprises, including Wuhan, Xiangfan, Three Gorges, Hong'an, Guangshui and other cigarette factories. In November 2007, it was officially renamed Hubei Zhongyan Industry Co., Ltd. with the business scope covering the production and sales of tobacco products, tobacco materials, cigarette machine import and cigarette export business, other production and operation related to the production and sales of tobacco products, diversified operation, asset management, etc. The main cigarette brands are "Yellow Crane Tower" and "Red Golden Dragon". Among them, "Yellow Crane Tower" was recognized as "well-known trademark" in 2006, which is the top-grade cigarette brand with the best growth in the industry. "Hongjinlong" won the titles of "famous brand" and "China famous brand", and "Hongjinlong" is one of the three cigarette brands with sales volume of more than 2 million cases in China. Hubei tobacco technology innovation as a fundamental way for enterprises to become weaker and stronger, since 2003, with the support of local governments, we have been preparing to set up the Yellow Crane Tower Science Park, combining the strength of more than 20 research institutes and nearly 2000 social experts, and building an epitaxial technology innovation platform, vigorously promoting the use of raw materials, natural herbs, flavors and fragrances, reducing damage and increasing fragrance thin sheets, and personalized mouthsticks. The key technological innovation of functional product design and harm reduction and coke reduction technology focuses on the core technological innovation based on the characteristic process of whole leaf selection, small pot stir fry, barrel flavoring, etc., changing the executive standard into the formulation standard, changing manufacturing into creation, changing the sale of traditional consumer products into the marketing patent collection products, applying 390 patents in total, and adding 371 personalized chemical process On June 6, 2008, the elegant fragrance products achieved by Huanghelou were officially identified by the State Administration as the first in China, reaching the leading level in China, which is of groundbreaking significance. In 2008, the sales volume of Huanghelou series was close to 370000 boxes, ranking first in the growth rate of similar products; the enterprise realized a year-on-year growth of 14.7% in tax profits, including a year-on-year growth of 7.43% in profits. Hubei Zhongyan will continue to adhere to the concept of scientific development, focus on promoting technological innovation, management innovation and cultural innovation, implement full training, full innovation and full marketing, focus on resources to strengthen and expand Yellow Crane Tower and Red Golden Dragon brand, take 2-3 years to improve management to the first-class level, build a harmonious Hubei Zhongyan both inside and outside, and strive to be one of the key few in the industry The ranks of key enterprises.

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