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Started in 1987, Guomei group, a national chain enterprise focusing on home appliance and consumer electronic products retail, was founded by Mr. Huang Guangyu on January 1, 1987. After 30 years of exploration and practice, it has developed into a "cross joint" integrating retail, Internet, finance, R & D, intelligent manufacturing, real estate, investment and other business sectors Integrated product and service provider ". In the new retail era, Gome redefines retail. Gome proposes a very "6 + 1" new retail strategy of "user is the king, product is the king, platform is the king, service is the king, sharing is the king, experience is the king and online and offline integration", to create a new retail ecosystem with Internet of things, Internet of things and Internet of things as the core competitiveness. Gome always adheres to the user as the core and aims to meet the multi-level needs of users. Gome's business segments are arranged around this core goal. In terms of products, while giving full play to the existing commodity procurement advantages of the retail sector, online and offline integration has been actively explored to become a "creation platform" integrating the manufacturing end and the user end. Explore the development and application of intelligent product research and development, artificial intelligence application and Internet of things technology through the intelligent intelligent manufacturing business section, restore the intelligent life scene, encourage users to participate in the whole process of new product creation, realize the user's intelligent life experience, and meet the user's requirements of quality, customization and intelligence. In terms of service, with "home" as the scene and "home appliances" as the starting point, through three-dimensional and multi-level service extension, the product life cycle closed-loop service is formed, the overall value of user shopping is improved, and Gome is extended from commercial retail to post service field; Through the construction of its own logistics storage base and the optimization of distribution system, it can meet the needs of user service visualization, multi-level and multi-directional. At the same time, actively build financial sector business to provide professional financial services for users. The Internet Ecosystem Based on big data and cloud computing is to build a new social e-commerce platform of social + business + sharing, relying on the ecological scene of triggering user demand constructed by existing physical stores, to precipitate user demand for goods and services, realize offline experience, online order seamless retail closed-loop system, and promote the construction of ecosystem by online and offline integration To form a new platform for a new retail model. In the future, science and technology innovation will become the core driving force of Gome, accelerate the technology and application of cloud data, artificial intelligence and Internet of things, and bring new commodity experience and services to users. Gome will continue to deepen the industrial synergy within the ecosystem, tap the internal value, innovate the business model, and realize 1 + 1 & gt through the strategic synergy of various business sectors and investment in the upstream and downstream industrial chain through the honeycomb organization mode of "internal incubation + introduction of social capital"; 2. Build an enterprise ecosystem, drive the upgrading of the retail industry, and promote the continuous optimization of the whole industry.

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