张裕品牌怎么样 申请店铺

烟台张裕集团有限公司，其前身是“张裕酿酒公司”，1892年，由我国近代著名爱国华侨实业家张弼士投资300万两白银创办，是中国第一个工业化生产葡萄酒的企业。

1994年，张裕公司按照《公司法》进行了规范化公司制改造，组建成立了烟台张裕集团有限公司。1997年和2000年张裕B股和A股先后成功发行并上市，成为国内同行业中唯一同时发行A、B两支股票的上市公司。

经过117年的发展，张裕已发展成为中国乃至亚洲最大的葡萄酒生产经营企业。截至2008年，张裕集团拥有在职职工2252人，总资产47亿元，净资产24亿元。2008年，公司实现销售收入60.8亿元，利税17.15亿元，缴纳税金9.8亿元。集团的主导产品为葡萄酒、白兰地、起泡酒、保健酒四大类，年综合生产能力10万余吨。

张裕集团在烟台、宁夏、新疆等地区发展、建设了25余万亩优质葡萄种植基地，其中以“蛇龙珠”为代表的高档葡萄品种占90％以上。公司生产设备80％以上从欧美进口，与发达国家葡萄酒的生产设备同步。总投资2亿元建成的发酵中心每年可加工原酒3万吨，是亚洲规模最大、现代化水平最高的葡萄原酒加工基地。

张裕集团还拥有行业内唯一的“国家级企业技术中心”和“博士后科研工作站”，引进了一批国内外优秀的葡萄种植、酿酒专家。在酿酒技术和工艺上居国内领先，达到国际先进水平。

张裕公司一直以生产名优葡萄酒而驰誉海内外，自1915年巴拿马万国博览会上张裕可雅白兰地、红玫瑰葡萄酒、琼瑶浆（味美思）和雷司令白葡萄酒四款产品获得金奖以来，张裕产品在历届全国评酒会和世界名酒评比中，一直榜上有名，先后获得16枚国际金银奖和20项国家金银奖。解百纳干红、雷司令干白、味美思、金奖白兰地、至宝三鞭酒等屡获殊荣，闻名遐迩。张裕葡萄酒、白兰地、三鞭酒皆荣获中国名牌产品称号。

鉴于张裕公司对国际葡萄酒事业的杰出贡献，1987年国际葡萄·葡萄酒局正式命名烟台市为“国际葡萄·葡萄酒城”，这也是亚洲第一个国际葡萄酒城。

百余年来，许许多多的政界名流和文人墨客在张裕留下过他们的足迹和赞誉。1912年孙中山先生为张裕题词“品重醴泉”，1932年张学良为张裕题写“圭顿贻谋”，1992年张裕百年大庆期间江泽民总书记为张裕题词“沧浪欲有诗味，酝酿才能芬芳”，2005年，国民党名誉主席连战参观张裕并题词“我醉君复乐，陶然共忘机”。

1993年，“张裕”商标被国家工商局认定为中国驰名商标，是为中国葡萄酒行业第一个驰名商标。2002年被推举为“最具国际竞争力向世界名牌进军的16家民族品牌”之一。2005年，张裕集团荣获首批“全国文明单位”称号，被国内广大消费者评选为“我最喜爱的中国品牌”并被股票投资者评选为“最具投资价值上市公司十强”。2006年，张裕商标进入中国最具价值驰名商标十强，入选全国首批中华老字号企业。张裕集团还先后荣获全国企业文化建设先进单位、全国轻工优秀企业、全国质量管理先进企业，省、市级文明单位、山东省企业文化建设示范基地，烟台市企业文化建设示范单位等称号。2007年，张裕入选未来十年中国最具成长性的蓝筹A股上市公司。2008年，公司位列BBI品牌蓝皮书（2008）葡萄酒理想品牌第一名。

2005年，在烟台市委市政府的大力支持下，张裕公司顺利实现了改制，引入了意大利意迩瓦和美国世界银行国际金融公司两家外资投资者，成为股权多元化的中外合资企业。

改制后的全新张裕以市场为导向，不断创新，充满活力。其产品在国内市场的综合占有率自1997年以来已经连续十二年稳居行业之首，并于2007年成为亚洲首个跻身世界葡萄酒行业十强的企业，2008年排名再次上升，目前张裕在世界葡萄酒生产经营企业中排名第七位。未来五年，公司将向着实现年销售收入100亿元，利税20亿元的目标努力前进，争取进入世界葡萄酒业第一阵营，成为国际著名的葡萄酒企业集团。

Yantai Zhangyu Group Co., Ltd., formerly known as "Zhangyu wine making company", was founded in 1892 by Zhang Bishi, a famous patriotic overseas Chinese industrialist in modern China, with an investment of 3 million Liang silver. It is the first industrial wine production enterprise in China. In 1994, Zhangyu company carried out standardized company system transformation in accordance with the company law and established Yantai Zhangyu Group Co., Ltd. In 1997 and 2000, Changyu B shares and a shares were successfully issued and listed, becoming the only listed company in the same industry that issued a and B shares at the same time. After 117 years of development, Changyu has become the largest wine production and management enterprise in China and even Asia. As of 2008, Changyu Group has 2252 employees, with total assets of 4.7 billion yuan and net assets of 2.4 billion yuan. In 2008, the company achieved sales revenue of 6.08 billion yuan, profits and taxes of 1.715 billion yuan and taxes of 980 million yuan. The group's leading products are wine, brandy, sparkling wine and health wine, with an annual comprehensive production capacity of over 100000 tons. Zhangyu group has developed and built more than 250000 Mu high-quality grape planting bases in Yantai, Ningxia, Xinjiang and other regions, of which more than 90% are high-grade grape varieties represented by "snake dragon pearl". More than 80% of the company's production equipment is imported from Europe and America, which is in step with the production equipment of wine in developed countries. With a total investment of 200 million yuan, the fermentation center can process 30000 tons of raw wine every year. It is the largest and the most modern grape wine processing base in Asia. Changyu Group also has the only "national enterprise technology center" and "postdoctoral research workstation" in the industry, and has introduced a number of excellent grape planting and brewing experts at home and abroad. It is leading in brewing technology and technology at home and reaching the international advanced level. Changyu company has always been famous for producing famous and excellent wines at home and abroad. Since the four products of Changyu Keya brandy, red rose wine, Qiongyao pulp (Weimeisi) and Riesling white wine won the gold medal at the 1915 Panama world expo, Changyu products have been listed in the national wine appraisal and world famous wine appraisal, winning 16 international gold and silver prizes and 20 international gold and silver prizes successively National gold and silver awards. Cabernet Sauvignon, Riesling dry white, vermouth, golden prize brandy, Zhibao sanbian wine, etc. have won many awards and are well-known. Changyu Wine, brandy and sanbian wine are all awarded the title of China's famous brand products. In view of Changyu's outstanding contribution to the international wine industry, in 1987, the international grape wine Bureau officially named Yantai as the "international grape wine city", which is also the first international wine city in Asia. Over the past hundred years, many political celebrities and literati have left their footprints and praise in Zhangyu. In 1912, Mr. Sun Yat-sen wrote for Zhang Yu the inscription of "valuing the quality of Li Quan", in 1932, Mr. Zhang Xueliang wrote for Zhang Yu the inscription of "guidun Yimou", in 1992, General Secretary Jiang Zemin wrote for Zhang Yu during the centenary Daqing period of Zhang Yu, "the waves want to have poetic flavor, brewing can be fragrant", in 2005, the honorary chairman of the Kuomintang Lian Zhan visited Zhang Yu and wrote the inscription of "I am intoxicated with your happiness, and I am intoxicated with the opportunity.". In 1993, "Zhangyu" trademark was recognized as China's well-known trademark by the State Administration for Industry and commerce, and it is the first well-known trademark in China's wine industry. In 2002, it was recommended as one of the "16 national brands with the most international competitiveness marching towards world famous brands". In 2005, Zhangyu group won the title of the first batch of "national civilized unit", was selected as "my favorite Chinese brand" by the majority of domestic consumers and "top 10 listed companies with the most investment value" by stock investors. In 2006, Changyu trademark entered the top ten most valuable well-known trademarks in China and was selected as one of the first batch of Chinese time-honored brand enterprises. Zhangyu group has also won the titles of national advanced enterprise culture construction unit, national excellent light industry enterprise, national advanced quality management enterprise, provincial and municipal civilized unit, Shandong enterprise culture construction demonstration base, Yantai enterprise culture construction demonstration unit, etc. In 2007, Zhang Yu was selected as the most growing blue chip A-share listed company in China in the next decade. In 2008, the company ranked first in the ideal wine brand of BBI brand Blue Book (2008). In 2005, with the strong support of Yantai municipal Party committee and government, Changyu company successfully realized the restructuring, and introduced two foreign investors, Italy yiwanwa and the world bank international financial company of the United States, to become a Chinese foreign joint venture with diversified equity. After the reform, the new Changyu is market-oriented, innovative and full of vitality. The comprehensive market share of its products in the domestic market has been the first in the industry for 12 consecutive years since 1997, and it became the first enterprise in Asia to be among the top ten in the world wine industry in 2007. Its ranking rose again in 2008. At present, Zhangyu ranks the seventh in the world wine production and operation enterprises. In the next five years, the company will strive to achieve the goal of annual sales revenue of 10 billion yuan and profits and taxes of 2 billion yuan, strive to enter the first camp of the world's wine industry, and become a famous international wine enterprise group.

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