Coppertone确美同品牌怎么样 申请店铺
知名防晒霜品牌，始于1944年美国，又称水宝宝，其运动型防晒喷雾享誉国际，专业从事防晒霜等护肤产品的研发、生产、销售的现代化企业
Coppertone是美国一家历史相当悠久的防晒产品公司，现隶属于默克集团，总部位于美国新泽西州。旗下产品包括水宝宝系列防晒霜。
Coppertone公司拥有北美洲颇大的防晒研究中心，该中心在1972年提出使用SPF系统来测试防晒品的功能。其它的还包括1960年推出Sunless tanner，1980年推出的可同时防UVA和UVB射线的防晒品，儿童用防水防晒霜（可持续6小时）。Coppertone有5000家销售店遍布全美，畅销的产品是SPF50的Water Babies防晒液，其他如水嫩防晒乳SPF50和SPF45的Coppertone Shade也有较好的销量。
1965年，公司登出了一张有趣的广告牌。这张广告牌展示着一个年轻的金发女孩惊愕地盯着潜伏在她身后的可卡犬，这只可卡犬拉下她蓝色的泳衣,露出她雪白的肌肤，跟身上其他地方的褐色肌肤形成对比。广告还附带着顽皮的口号，“Dont be a paleface!”。广告登出后，Coppertone迅速人气大增，而这则广告上黄色头发的小女孩后来成为了美国拿过两届奥斯卡女主角的演员、导演、制片人，朱迪·福斯特。
网上现在流行的趋势是，只要看到Coppertone，就理解为水宝宝，甚至直接把coppertone译为水宝宝，水宝宝就是coppertone，coppertone就是水宝宝，导致了广大消费者的品牌概念理解误区。水宝宝只是coppertone旗下的water babies防晒系列。网上普及的粉色瓶系列，包装上标有“water babies”的，这才是水宝宝。而其他的绿色、白色、蓝色等是coppertone的其他防晒系列。
The famous sunscreen brand started in 1944 in the United States, also known as water babies. Its sports Sunscreen Spray is well known internationally. Coppertone, a modern enterprise specializing in the research, production and marketing of skin care products such as sunscreens, is a long history of sunscreen products company in the United States. Now it belongs to Merck group, headquartered in New Jersey, USA. Its products include water baby series sunscreen. Coppertone has a large sunscreen research center in North America. In 1972, the center proposed to use SPF system to test the function of sunscreen. Other products include sunstanner in 1960, UVA and UVB protection in 1980, and waterproof sunscreen for children (lasting for 6 hours). Coppertone has 5000 stores all over the United States. The best-selling products are spf50's waterbabies sunscreen. Other products such as spf50 and SPF45's Coppertone shade also have good sales. In 1965, the company put out an interesting billboard. This billboard shows a young blonde girl staring at the Cocker Spaniel lurking behind her in amazement. The Cocker Spaniel pulls down her blue swimsuit, revealing her white skin, which contrasts with the brown skin of other parts of her body. The ad was accompanied by a playful slogan, "don't be a paleface!". After the advertisement, Coppertone's popularity increased rapidly, and the little girl with yellow hair in the advertisement later became the actor, director and producer, Judy foster, who has won two Oscars in the United States. Now the popular trend on the Internet is that as long as you see Coppertone, you can understand it as water baby, or even translate Coppertone into water baby directly. Water baby is Coppertone, Coppertone is water baby, which leads to the misunderstanding of the brand concept of consumers. Waterbaby is only Coppertone's waterbabies sunscreen series. The popular pink bottle series on the Internet, marked with "waterbabies" on the package, is water baby. And other green, white, blue and so on are Coppertone's other sun protection series.
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