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浙江兰生羊绒服饰有限公司是一家集研发、设计、生产和销售为一体，以中高档针织服饰产品为主的专业品牌企业。

公司位于中国毛衫名镇濮院工业开发区，占地面积共计350000多平方米。自1988年8月创建以来，公司始终坚持“修德立义，以义制利。”的经营理念;产品生产上，积累了专业、先进和完善的针织服饰生产加工工艺和技术流程;市场运作上，倡导以市场为导向，消费者需求为宗旨的市场准则;品牌营销上建立以顾客(产品)、客户(利益)、公司(品牌)三赢为基础的特许连锁经营模式，产品营销网络覆盖中国、香港、欧美等多个国家和地区。加上公司完善的(售后)服务体系。形成了“褚老大”品牌的核心竞争优势。

在全国驰名商标“褚老大”品牌的带动之下，兰生公司也成为浙江省羊毛、针织行业的龙头企业之一。展望未来，兰生将以日益突显的行业优势、市场优势，不断加强管理与服务，成为国内所属行业的领先者并竭力争取最具价值品牌及最具竞争优势的行业特许经营企业。

Zhejiang Lansheng cashmere clothing Co., Ltd. is a professional brand enterprise integrating R & D, design, production and sales, focusing on medium and high-grade knitted clothing products. The company is located in Puyuan Industrial Development Zone, a famous Chinese sweater Town, covering an area of more than 350000 square meters. Since its establishment in August 1988, the company has always adhered to the principle of "cultivating morality and establishing righteousness, and making profits by righteousness" In terms of product production, we have accumulated professional, advanced and perfect knitting clothing production and processing technology and technical process; in terms of market operation, we advocate market-oriented and consumer demand oriented market principles; In terms of brand marketing, a franchise chain operation mode based on customer (product), customer (interest) and company (brand) win-win is established. The product marketing network covers many countries and regions such as China, Hong Kong, Europe and the United States. Plus the company's perfect (after-sales) service system. It has formed the core competitive advantage of "Chu eldest brother" brand. Driven by the famous brand "Chu Da Da", Lansheng company has become one of the leading enterprises in the wool and knitting industry in Zhejiang Province. Looking forward to the future, Lansheng will continue to strengthen management and service with increasingly prominent industry and market advantages, become the leader of the industry in China and strive for the most valuable brand and the most competitive industry franchise enterprises.

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