香约品牌怎么样 申请店铺

我要投票 香约在奶茶行业中的票数:215 更新时间:2025-04-22
香约是哪个国家的品牌?「香约」是 浙江大好大食品有限公司 旗下著名品牌。该品牌发源于浙江,由创始人苏尔苗在2000-10-11期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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香约怎么样

浙江大好大食品有限公司是一家集团化运作,集科研、工业、贸易为一体的民营股份制食品加工企业。总部位于温州,创办于2000年10月,注册资金10500万元。现拥有4个控股子公司,总占地300余亩,建筑面积达25万平方米。现有员工1500余人;建有4个销售分公司,60余处办事处,2000余处经销;建立了31万亩原料生产基地,辐射带动了4万多农户增加收入,解决了1000余人的再就业。公司为中国休闲食品行业产销的大型企业之一。

公司坚持“兢兢业业做企业,诚诚信信做市场”的立业精神,围绕争创高品质、强品牌、好形象的企业发展要求,艰苦创业,共创共享,日新日高。现为农业产业化国家重点龙头企业、中国扶贫龙头企业,行业三强企业、2004年《福布斯》中国最具潜力100强企业。

公司主要运作“大好大”和“香约”两大品牌。“大好大”为坚果炒货产品商标,主要有大好大牌瓜子,花生等,“大好大”商标为浙江著名商标。“香约”为固体饮料商标,主要有香约牌奶茶,在行业内享有盛名。产品畅销国内,外销东南亚、欧美等10多个国家和地区。
发展历程

1994年,注册“大好大”商标

2000年,注册成立浙江大好大食品有限公司

2001年,大好大梅屿工业厂区全面投入生产

2002年,邀请形象健康、活力四射的著名影视红星“周迅”为“大好大”品牌代言人,大好大品牌为广大消费者所熟知

2003年,成立内蒙古大好大食品有限公司,内蒙古生产基地投入生产

2004年,“大好大”商标被评为浙江省著名商标,大好大系列产品被评为浙江省名牌产品

2005年,签约著名影星“林心如”为公司“香约”品牌代言人,新一轮产品发展就此扬帆启航

2006年,大好大公司荣获“农业产业化国家级重点龙头企业”称号

2007年,大好大公司荣获“中国扶贫龙头企业”称号

2009年,签约亚洲当红女子歌唱组合S.H.E为公司“香约”品牌形象代言人,多品牌发展战略进一步跨越

2009年,北京大好大食品有限公司正式挂牌成立

2010年,投资3亿元,占地145亩的大好大休闲食品科技园全面开工建设

Zhejiang dahaoda Food Co., Ltd. is a private joint-stock food processing enterprise with group operation and integration of scientific research, industry and trade. Headquartered in Wenzhou, founded in October 2000, with a registered capital of 105 million yuan. Now it has 4 holding subsidiaries, covering a total area of more than 300 mu, with a construction area of 250000 square meters. There are more than 1500 employees, 4 sales branches, more than 60 offices and more than 2000 distributors, and a raw material production base of 310000 Mu has been established, which has driven more than 40000 farmers to increase their income and solved the reemployment of more than 1000 people. The company is one of the large-scale enterprises in China's leisure food industry. The company adheres to the spirit of "being an enterprise conscientiously, being a market with good faith", and focuses on the development requirements of striving for high-quality, strong brand and good image of the enterprise. It works hard to start a business, create and share together, and achieve new and higher day by day. At present, it is a national key leading enterprise in agricultural industrialization, a leading enterprise in poverty alleviation in China, a top three enterprise in the industry, and a top 100 enterprise with the most potential in China according to Forbes in 2004. The company mainly operates "dahaoda" and "Xiangyue" brands. "Dahaoda" is a trademark of nut fried products, mainly including dahaoda brand melon seeds, peanuts, etc. "dahaoda" is a famous trademark in Zhejiang Province. "Xiangyue" is a solid beverage trademark, mainly including Xiangyue brand milk tea, which enjoys a good reputation in the industry. The products are sold well in China, and exported to more than 10 countries and regions such as Southeast Asia, Europe and America. In 1994, the company registered the "dahaoda" trademark in 2000, and established Zhejiang dahaoda Food Co., Ltd. in 2001. The industrial plant of dahaoda Meiyu was put into production in 2002. Zhou Xun, a famous film star with healthy image and vitality, was invited to be the spokesperson of the "dahaoda" brand. In 2003, dahaoda brand was well known by the majority of consumers. Inner Mongolia dahaoda was established Food Co., Ltd., Inner Mongolia production base was put into production in 2004, the "dahaoda" trademark was rated as a famous trademark in Zhejiang Province, dahaoda series products were rated as famous brand products in Zhejiang Province in 2005, signed a contract with famous movie star "Linxinru" as the brand spokesman of the company's "Xiangyue". A new round of product development set sail in 2006, dahaoda company won the "national level of agricultural industrialization" In 2007, DAHAO large company was awarded the title of "China's leading poverty alleviation enterprise". In 2009, DAHAO large company signed a contract with S.H.E, the famous women's singing group in Asia, as the brand image spokesman of the company's "Xiangyue". The multi brand development strategy further spanned 2009. Beijing DAHAO large Food Co., Ltd. was officially established in 2010, with an investment of 300 million yuan and an area of 145 mu of DAHAO large leisure food Construction of science and Technology Park started in an all-round way

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