Henkel汉高品牌怎么样 申请店铺

汉高(Henkel)公司在家庭护理、个人护理和粘合剂技术三大战略业务领域提供强大的品牌和技术。

汉高公司总部位于德国杜塞尔多夫。汉高全球大约有4.8万名员工。在所有总部位于德国的公司中，汉高是全球市场中最具国际化的跨国集团之一。

公司的历史开始于一个爱好科学的28岁商人–弗里兹?汉高。1876年9月26日，他和两个合伙人在亚琛成立了一家名为Henkel&Cie的公司，开始销售他的第一个产品–基于硅酸盐的通用洗涤剂。此后的130多年间，这个德国的企业家家族和数以千计的员工把汉高建设成为业务遍布全球的跨国公司。

汉高的三大战略业务领域分别是：

洗涤剂及家用护理：在汉高，洗涤剂及家用护理业务一直处于非常重要的地位：汉高公司的成功源于这一业务领域中的一个产品。对于40多个国家的消费者而言，汉高品牌成为人们日常生活中不可或缺的一部分。汉高的洗涤剂及家用护理业务在全世界居行业领先地位。汉高经营洗涤护理及家用清洁类产品。

化妆品/美容用品：汉高的化妆品/美容用品部是全球范围内同类部门中规模最大的之一，其品牌产品的业务始终保持扩张。汉高公司的美容用品面向全世界150多个国家。在所有国际市场分支中居领先地位。施华蔻及汉高（Schwarzkopf&Henkel）包括在染发剂、美发护发及定性、化妆品、皮肤护理、口腔卫生和清馨剂等领域的品牌产品。施华蔻专业（SchwarzkopfProfessional）是全世界四大顶尖美发产品供应商之一。

粘合剂技术：在民用类、工匠类及工业类的粘合剂、密封剂和表面处理领域，汉高在全球市场居领先地位。长久以来，汉高始终拥有非常平衡的全球性、地区性和地方性品牌的产品组合。在民用类、工匠类及工业类的业务领域，汉高都可以提供众多应用产品以满足不同的需求。1923年6月22日，位于德国杜塞尔多夫的工厂生产出汉高公司的第一批粘合剂。这一历史性的里程碑标志着汉高粘合剂业务领域的开始。如今，汉高粘合剂已在全球市场中位居领先地位。
汉高在中国

早在清代，汉高就与中国有贸易往来。今天，中国市场已成为汉高全球市场最重要的组成部分，亚太市场中超过三分之一的销售额得益于中国（包括香港）市场的发展。汉高中国涵盖集团二大核心业务：粘合剂技术及化妆品/美容用品。

经过十多年不断的投入和维护，汉高旗下非常多著名的国际品牌如施华蔻（Schwarzkopf）、乐泰(Loctite)、泰罗松(Teroson)、百特(Pritt)、百得(Pattex)、赛力特(Ceresit)等在中国市场上家喻户晓，而汉高产品的卓越品质更是在国内消费者心目中建立了“汉高品质”的美好形象和消费信心。与此同时，汉高积极实行本土化战略，发展本地品牌，包括孩儿面、光明、熊猫和汉港等。

1988年，汉高在北京成立代表处，并向北京市政府捐赠50万德国马克用于修复北京慕田峪长城。1990年，其在国内第一家合资企业成立。过去的20年中，汉高中国业务发展迅速，迄今为止投资总额超过四亿美元。2007年6月，汉高亚太及中国总部落户上海张江高科技园区。2009年，汉高荣获《商务周刊》“中国50绿公司”十佳称号。

汉高在中国的业务领域和主要品牌:

粘合剂技术(乐泰Loctite，泰罗松Teroson，Liofol，Hysol，百特Pritt，百得Pattex，赛力特Ceresit，美德兰Metylan，熊猫Panda等)

化妆品/美容用品(施华蔻Schwarzkopf，蓓泽丝BZS，光明Guangming，孩儿面HEM，FA，可蒙Kemeng等)

Henkel provides strong brands and technologies in three strategic business areas: home care, personal care and adhesive technology. Henkel is headquartered in Dusseldorf, Germany. Henkel has about 48000 employees worldwide. Of all the companies headquartered in Germany, Henkel is one of the most international multinational groups in the global market. The company's history began with Fritz Henkel, a 28 year old science loving businessman. On September 26, 1876, he and two partners set up a company called Henkel & CIE in Aachen, and began to sell his first product, silicate based universal detergent. Over the next 130 years, the German entrepreneur family and thousands of employees built Henkel into a global multinational company. Henkel's three strategic business areas are detergent and home care: in Henkel, the detergent and home care business has been in a very important position: Henkel's success stems from a product in this business area. For consumers in more than 40 countries, Henkel brand has become an indispensable part of people's daily life. Henkel's detergent and home care business is the world's leading industry. Henkel specializes in washing care and household cleaning products. Cosmetics / beauty products: Henkel's cosmetics / beauty products department is one of the largest in the world, and its brand products business has always been expanding. Henkel's beauty products are available in more than 150 countries around the world. Leading position in all international market branches. Schwarzkopf & Henkel include brand products in the fields of hair dye, hair care and qualitative, cosmetics, skin care, oral health and fragrance. Schwarzkopf professional is one of the four top providers of hair products in the world. Adhesive technology: in the field of adhesives, sealants and surface treatment of civil, artisan and industrial categories, Henkel is the leading position in the global market. For a long time, Henkel has always had a very balanced product portfolio of global, regional and local brands. In the business fields of civil, craftsman and industry, Henkel can provide many application products to meet different needs. On June 22, 1923, the factory in Dusseldorf, Germany, produced the first batch of adhesives from Henkel. This historic milestone marks the beginning of Henkel's adhesive business. Nowadays, Henkel adhesive has been in the leading position in the global market. As early as the Qing Dynasty, Han Gao had trade with China. Today, the Chinese market has become the most important part of Henkel's global market. More than one-third of the sales in the Asia Pacific market benefit from the development of the Chinese (including Hong Kong) market. Henkel China covers two core businesses of the group: adhesive technology and cosmetics / beauty products. After more than ten years of continuous investment and maintenance, many famous international brands of Henkel, such as Schwarzkopf, loctite, teroson, pritt, Pattex and ceresit, are well known in the Chinese market, and the excellent quality of Henkel products has established a good image of "Henkel quality" in the minds of domestic consumers And consumer confidence. At the same time, Henkel has actively implemented the localization strategy and developed local brands, including boyhood, Guangming, panda and hankang. In 1988, Henkel set up a representative office in Beijing and donated 500000 Deutsche marks to the Beijing municipal government to repair the Great Wall in Mutianyu, Beijing. In 1990, it established its first joint venture in China. In the past 20 years, Henkel's business in China has developed rapidly, with a total investment of more than 400 million US dollars so far. In June 2007, Henkel Asia Pacific and China headquarters settled in Zhangjiang High Tech Park, Shanghai. In 2009, Henkel won the top ten titles of "China's 50 green companies" in business week. Henkel's business and main brands in China: Adhesive Technology (loctite, teroson, lioflol, hysol, PERT pritt, patex, Celeste, metylan, panda, etc.) cosmetics / beauty products (Schwarzkopf, BZs, Guangming, hem, FA, Kemeng, etc.)

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