ROCAWEAR品牌怎么样 申请店铺

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在1999年，美国天王歌手、嘻哈教父Jay-Z创立了颇具潮流风格的时尚品牌ROCAWEAR，融合了嘻哈文化、音乐时尚两种创意元素，在材质、布料应用以及设计创意上不断推陈出新，成功创造出令人耳目一新的都会时尚感，奠定了潮牌的时尚地位，并受到众多国际明星和名人的强烈追捧。品牌创立之初，Jay-z即与世界拯救儿童基金会合作，通过生产销售限量版T恤为非洲儿童筹款。

2004年，ROCAWEAR总收入就达5亿8千万美元。

2005年，在荷兰开设海外公司展厅，并在阿姆斯特丹建立了欧洲分公司。

2007年，在加拿大开设专店，提出“I will not lose”口号，倡导“克服困难、战胜自己”的生活态度。

2008年，ROCAWEAR推出新款香水9系列，Evolution系列，逐渐形成集合了男装、女装、童装、鞋、帽、包、手表、首饰、香水、芭比娃娃等16种产品系列。

2015年，推出“THE BLACK IS THE NEW BLACK”系列风靡全球，备受潮流人士追捧。ROCAWEAR迅速发展，风靡全球，已拥有2500个零售店铺，遍布北美、欧洲、亚洲和中东等25个国家，在全球已经拥有多达3000间实体店，年销量达10亿美金，成为风靡全球的潮流品牌。

2015年，推出“THE BLACK IS THE NEW BLACK”系列风靡全球，再次受到潮流人士追捧。

近年来潮牌文化和嘻哈音乐在亚太地区风起云涌，在此风口浪尖下，2017年ROCAWEAR由品牌推手机构东森文化授权，再次回归，以涵盖大中华区域和全品类的开发模式，泛娱乐化的孵化营销，驱动以明星IP粉丝经济、互联网基因和潮流音乐、时尚风格为核心社群的产品矩阵和生态版图。

In 1999, Jay-Z, the singer and godfather of hip-hop, founded Rocawear, a fashion brand with fashionable style, which integrates two creative elements of hip-hop culture and music fashion. He constantly innovated in material, fabric application and design creativity, successfully created a new urban fashion sense, established the fashion status of fashion brand, and received many international stars and celebrities People's strong pursuit. At the beginning of the brand, Jay-Z worked with save the children world to raise money for African children by producing and selling limited edition T-shirts. In 2004, Rocawear's total revenue reached $580 million. In 2005, the exhibition hall of overseas companies was opened in the Netherlands and a European branch was established in Amsterdam. In 2007, we opened a special shop in Canada, put forward the slogan of "I will not lose", and advocated the life attitude of "overcoming difficulties and overcoming ourselves". In 2008, ROCAWEAR launched the new perfume 9 series, Evolution series, and gradually formed 16 product lines, such as men's wear, women's wear, children's wear, shoes, hats, bags, watches, jewelry, perfume, Bobbi and so on. In 2015, the launch of "thelackisthenewblock" series swept the world and was highly sought after by the trend people. Rocawear develops rapidly and is popular all over the world. It has 2500 retail stores, covering 25 countries such as North America, Europe, Asia and the Middle East. It has as many as 3000 physical stores in the world, with an annual sales volume of 1 billion US dollars. It has become a fashionable brand all over the world. In 2015, the launch of the "thelackisthenewblack" series swept the world and was once again sought after by trendsetters. In recent years, chaopai culture and hip-hop music have been surging in the Asia Pacific region. In 2017, Rocawear was authorized by Dongsen culture, a brand promoter, and returned again. With the development mode covering the Greater China region and all categories, pan entertainment incubation and marketing, it drives products with star IP fan economy, Internet gene, trend music and fashion style as the core community Matrix and ecological map.

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