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Esons is like carving eternal works of art to create every garment: modern design, impeccable details, beautiful curves, so that every garment has lasting vitality. Esons is an urban clothing brand under Guangzhou clothing inheritance company. In 2007, esons was officially born in the Italian factory of JATO, which gathers young designers from all over the world. Esons, with its elegant color layers, combines the simple texture lines with the flashy taste of the metropolis, and erupts a well thought out clean aesthetics, which is widely concerned by the public. The Italian design director of the brand came to the scene in person, hundreds of media rushed to report, causing huge repercussions in the industry. Four years later, in 2012, the esons brand gradually became a domestic excellent women's clothing brand, opening more than 120 terminal stores in Beijing, Shanghai, Guangzhou, Tianjin, Dalian, Xi'an and other countries, and the sales volume of the stores reached new highs. The brand inherits the romantic color of Italians, integrates the dressing style and cultural connotation of modern domestic people, and exerts great influence to build a century old classic women's clothing brand. Design concept esons is a simple, fashionable and unrestrained modern fashion aesthetic concept, with the combination of individuality, sexuality, treason, changing design style and keen sense of innovation, walking on the edge of sexuality, neutrality and the street, to create a new fashion with unique temperament and high-end clothing for urban women. Brand values esons looks for the touch around us, finds the wisdom of life, creates the value of life, integrates design into life, and innovates and surmounts the design concept design life to change life. Moving comes from life, designing and reconstructing life. Esons is a kind of fashion clothing specially designed for modern women aged 25-35 who advocate independence and freedom and pursue fashion quality. They are bold, enthusiastic and willing to have a unique personality. They are white-collar workers or workers who love art and fashion industry. They are motivated to be precise and have common goals in their careers. They are obsessed with perfume, high heels and jewelry; they are attracted to coffee shops and Western style food restaurants and pursue high quality life; they are the contradictions in the new era, and they are fashionable and sweet. , elegant and rebellious, full of decadent temperament. They are never conformist, bold and experimental; for fashion, they have their own unique views, strong color contrast and rich collocation often unexpected but strange harmony. Esons will find a balance point among sexy, street and neutral with a unique temperament of mixed architecture, fashion and urban environment, and create a new fashion with high-end clothing and unique temperament for urban women. Brand culture energy vitality, self-help, independent optimistic, optimistic, brave, self confidence.

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