昌辉CHANGH品牌怎么样 申请店铺

我要投票 昌辉CHANGH在户外传媒行业中的票数:224 更新时间:2025-04-04
昌辉CHANGH是哪个国家的品牌?「昌辉CHANGH」是 重庆昌辉文化传播股份有限公司 旗下著名品牌。该品牌发源于重庆市,由创始人夏 * 华在2011年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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昌辉CHANGH怎么样

重庆昌辉文化传播股份有限公司(以下简称昌辉股份),是由重庆旅游资产管理有限公司和昌荣集团于2011年共同创办,共设重庆、北京两大中心,拥有两百多名海内、外专业人才,是一家具有国际水准,同时又深耕本土的旅游发展全程服务机构。

目前,昌辉股份实现从产业链前端(研究咨询、策划规划、产品研发)、到中端(项目遴选和投融资)、到后端(项目运营)、再到末端(消费者服务、市场反馈)等全环节打通,形成了三大竞争优势:一是市场优势,昌辉股份深耕文化旅游产业全链条专业服务市场,拥有技术、团队、资本等多渠道的产业资源和一大批深度合作的自然人文资源;二是运营优势,具有商业化运作、专业化管理、创新平台开发及项目管理经验;三是团队优势,昌辉股份经历了从国企改制、公司挂牌,到市场化运营的发展历程,是重庆市文化旅游行业类较早拥有此方面经验的团队。昌辉股份构建开放模式下的运营平台,形成资本、技术、人才等关键要素配置的核心竞争力。

昌辉股份基于现代服务业的“金融+实业”模式正在落地,专注于发展商旅文体多产融合的供应链金融,具体体现在以下三个方面:一是星耀基金,基金规模1亿元,负责项目研发、解决项目库等问题,基金以项目股权为纽带集结全国文创、互联网技术和团队,昌辉股份是其基金管理人;二是渝富集团发起成立中新基金(包括面向政府的PPP基金和市场化的旅游专项基金),其中旅游专项基金200亿元,昌辉股份是其双GP基金管理人。通过渝富集团和主板壳资源进行的资产置换(包括金融资产和文化旅游实业资产),来实施区县项目的资产证券化,二级市场保障国有出资人的增值回报和机构投资者的溢价退出,为重庆文化旅游行业打造出主板上市公司。

昌辉充分挖掘市场需求,引导和培育基于未来文化产业的消费诉求,通过运营管理两岸旅游文创学院,培养遴选出优秀团队,进行产品的按需定产,实现项目的迅速落地和迭代更新,为昌辉正在打造的产业生态提供人才支撑。

目前针对景区、目的地等旅游资源和旅游文创运营类平台公司的评估,主要还是在会计事务所的常规参数假设条件下进行,往往对未来的收益和风险预估不足,评估数据不够科学。昌辉公司基于旅游的研发、投资和运营等业务模型搭建系统、开发数据,从项目的资源分析、市场分析、竞品分析着手,到商业计划和财务测算,到运营模式和团队的组建,成为遴选、尽调、决策、投后管理的业务辅助系统,与GP对项目的投前投后管理形成互补。

公司于2016年3月1日新三板挂牌,6月被重庆市金融办明确为上市企业。目前公司客户近百个,遍布重庆各区县和四川等周边省份,确立了公司在西南地区旅游发展全程服务领域的市场优势,树立了良好的品牌形象。公司下属重庆市兴昌辉腾旅游产业发展有限公司、重庆两岸文化创意产业研究所、台北中华游局、星耀辉腾股权投资基金管理公司等。


Chongqing Changhui Culture Communication Co., Ltd. (hereinafter referred to as Changhui Co., Ltd.) was jointly founded by Chongqing Tourism Asset Management Co., Ltd. and Changrong group in 2011. It has two major centers in Chongqing and Beijing, with more than 200 professionals at home and abroad. It is a service organization with international standards and deep local tourism development. At present, Changhui Co., Ltd. has achieved three competitive advantages from the front-end of the industrial chain (Research and consultation, planning, product research and development), to the middle end (project selection and investment and financing), to the back end (project operation), to the end (consumer service, market feedback): first, the market advantage, Changhui Co., Ltd. is deeply involved in the whole chain of professional services of cultural tourism industry Field, with multi-channel industrial resources such as technology, team, capital and a large number of in-depth cooperation of natural and cultural resources; second, operation advantages, with commercial operation, professional management, innovation platform development and project management experience; third, team advantages, Changhui shares has experienced the development process from state-owned enterprise restructuring, company listing to market-oriented operation, which is Chongqing cultural tourism Tourism industry group has earlier experience in this field. Changhui Co., Ltd. builds an operation platform under the open mode, and forms the core competitiveness of the allocation of capital, technology, talents and other key elements. Changhui's mode of "Finance + industry" based on modern service industry is being implemented, focusing on the development of supply chain finance integrating business, tourism, culture, culture, culture and production, which is specifically reflected in the following three aspects: first, Xingyao fund, with a fund scale of 100 million yuan, is responsible for project research and development, solving project library and other problems, and the fund integrates national culture and innovation, Internet technology and team with project equity as the link Shares is its fund manager; second, Yufu group initiated the establishment of Zhongxin Fund (including PPP fund for the government and market-oriented Tourism Special Fund), of which tourism special fund is 20 billion yuan, and Changhui shares is its dual GP fund manager. Through the asset replacement (including financial assets and cultural tourism industrial assets) by Yufu group and main board shell resources, the asset securitization of district and county projects will be implemented. The secondary market will guarantee the value-added return of state-owned investors and the exit of institutional investors at a premium, and create a main board listed company for Chongqing cultural tourism industry. Changhui fully tap the market demand, guide and cultivate the consumption demand based on the future cultural industry, through the operation and management of cross-strait tourism, culture and innovation colleges, train and select excellent teams, carry out the production on demand, realize the rapid landing and iterative update of the project, and provide talent support for the industrial ecology Changhui is building. At present, the evaluation of scenic spots, destinations and other tourism resources and tourism, cultural and creative operation platform companies is mainly carried out under the assumption of normal parameters of accounting firms, which often lacks the prediction of future earnings and risks, and the evaluation data is not scientific. Based on the business models of tourism R & D, investment and operation, Changhui company builds systems and development data, starting from the resource analysis, market analysis and competitive product analysis of the project, to the business plan and financial measurement, to the establishment of the operation mode and team, becoming a business auxiliary system for selection, investigation, decision-making and post investment management, complementing the GP's pre investment and post investment management of the project. The company was listed on the new third board on March 1, 2016, and was identified as a listed enterprise by Chongqing Finance Office in June. At present, the company has nearly one hundred customers, all over Chongqing, counties, Sichuan and other surrounding provinces. It has established the market advantage of the company in the whole service field of tourism development in Southwest China and established a good brand image. The company's subsidiaries include Chongqing Xingchang Huiteng Tourism Industry Development Co., Ltd., Chongqing cross strait cultural and Creative Industry Research Institute, Taipei Zhonghua Tourism Bureau, Xingyao Huiteng equity investment fund management company, etc.

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