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Chongqing Changhui Culture Communication Co., Ltd. (hereinafter referred to as Changhui Co., Ltd.) was jointly founded by Chongqing Tourism Asset Management Co., Ltd. and Changrong group in 2011. It has two major centers in Chongqing and Beijing, with more than 200 professionals at home and abroad. It is a service organization with international standards and deep local tourism development. At present, Changhui Co., Ltd. has achieved three competitive advantages from the front-end of the industrial chain (Research and consultation, planning, product research and development), to the middle end (project selection and investment and financing), to the back end (project operation), to the end (consumer service, market feedback): first, the market advantage, Changhui Co., Ltd. is deeply involved in the whole chain of professional services of cultural tourism industry Field, with multi-channel industrial resources such as technology, team, capital and a large number of in-depth cooperation of natural and cultural resources; second, operation advantages, with commercial operation, professional management, innovation platform development and project management experience; third, team advantages, Changhui shares has experienced the development process from state-owned enterprise restructuring, company listing to market-oriented operation, which is Chongqing cultural tourism Tourism industry group has earlier experience in this field. Changhui Co., Ltd. builds an operation platform under the open mode, and forms the core competitiveness of the allocation of capital, technology, talents and other key elements. Changhui's mode of "Finance + industry" based on modern service industry is being implemented, focusing on the development of supply chain finance integrating business, tourism, culture, culture, culture and production, which is specifically reflected in the following three aspects: first, Xingyao fund, with a fund scale of 100 million yuan, is responsible for project research and development, solving project library and other problems, and the fund integrates national culture and innovation, Internet technology and team with project equity as the link Shares is its fund manager; second, Yufu group initiated the establishment of Zhongxin Fund (including PPP fund for the government and market-oriented Tourism Special Fund), of which tourism special fund is 20 billion yuan, and Changhui shares is its dual GP fund manager. Through the asset replacement (including financial assets and cultural tourism industrial assets) by Yufu group and main board shell resources, the asset securitization of district and county projects will be implemented. The secondary market will guarantee the value-added return of state-owned investors and the exit of institutional investors at a premium, and create a main board listed company for Chongqing cultural tourism industry. Changhui fully tap the market demand, guide and cultivate the consumption demand based on the future cultural industry, through the operation and management of cross-strait tourism, culture and innovation colleges, train and select excellent teams, carry out the production on demand, realize the rapid landing and iterative update of the project, and provide talent support for the industrial ecology Changhui is building. At present, the evaluation of scenic spots, destinations and other tourism resources and tourism, cultural and creative operation platform companies is mainly carried out under the assumption of normal parameters of accounting firms, which often lacks the prediction of future earnings and risks, and the evaluation data is not scientific. Based on the business models of tourism R & D, investment and operation, Changhui company builds systems and development data, starting from the resource analysis, market analysis and competitive product analysis of the project, to the business plan and financial measurement, to the establishment of the operation mode and team, becoming a business auxiliary system for selection, investigation, decision-making and post investment management, complementing the GP's pre investment and post investment management of the project. The company was listed on the new third board on March 1, 2016, and was identified as a listed enterprise by Chongqing Finance Office in June. At present, the company has nearly one hundred customers, all over Chongqing, counties, Sichuan and other surrounding provinces. It has established the market advantage of the company in the whole service field of tourism development in Southwest China and established a good brand image. The company's subsidiaries include Chongqing Xingchang Huiteng Tourism Industry Development Co., Ltd., Chongqing cross strait cultural and Creative Industry Research Institute, Taipei Zhonghua Tourism Bureau, Xingyao Huiteng equity investment fund management company, etc.

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