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百家好，英文名：BASICHOUSE，是目前韩国服装品牌中知名度和销量双第一的品牌，该品牌于1996年在韩国成立，历史至今已有17年，它是韩国大型跨国服装企业百家好时装有限公司(TheBasicHouseCO.,LTD)旗下品牌之一，百家好(BasicHouse)主攻生活休闲类服饰方向。

产品系列

百家好产品包括男装、女装、童装还有相应搭配的饰品、鞋类等

男装：风格时尚且年轻化，是潮男们的最爱

女装：色彩跳跃艳丽，质地以棉麻为主

童装：简单新潮更偏重帅气，甚至有点走欧美风
品牌特点

质地：少女休闲装针对18-28岁的时髦女子设计，色彩跳跃艳丽，质地以棉麻为主。

价格：价格一般在400—2000元，一般来说是大众能够接受的休闲品牌。

规模：BASICHOUSE目前全韩国已开设了158家专卖店，平均面积在400平方米，百货公司连锁店8家（百货大楼），一流百货商场30家。
公司业绩

2004年韩国地区BASICHOUSE品牌的销售业绩高达人民币500亿元，成为全韩国服装业界知名品牌中的佼佼者，在中国销售额也是年年上升

2001年1月BASICHOUSE时装有限公司(THEBASICHOUSE)宣布正式创立.目前，公司拥有生活休闲品牌-BASICHOUSE、商务休闲品牌-MINDBRIDGE以及女性休闲品牌-VOLL，属下的子公司拥有DURBAN与SPEEDO等国际知名品牌在韩国的品牌使用权。立足于业务的蒸蒸日上，本公司于2005年12月在韩国证券期货交易所成功上市，成为名符其实的“大韩民国时装界的代表性企业”。这些年，公司不仅在韩国国内取得骄人的成绩，在国际市场的开拓上也取得了卓越的成果。公司进军中国市场，创建中国企业法人，2004年12月在中国大陆开设第一家专卖店以来，目前已经拥有70余个直营专卖店。此外，本公司在香港、沙特阿拉伯、亚美尼亚共和国、俄罗斯以及科威特等国家也设立营销机构，成为超越韩国国界的国际性时装企业。

在简短时间内取得这样丰硕的成果，其背后蕴藏着我们不断追求与实践“不求最大，只求最好”的企业经营理念以及努力了解和满足消费者日新月异的时尚需求的拼搏精神。

展望未来，我们在韩国与亚洲市场上取得成果的基础上，为60亿地球村家庭成员服务为使命，为成为国际性时装企业而更加发奋图强。这不仅是本公司的责任与义务，也是引领我们韩国时装成为60亿地球村家庭成员生活中一部分的富有历史意义的过程。给予我们接受这种挑战的勇气与力量的源泉是，那些一直以来相信并爱护我们的品牌、选购我们产品的消费者的关怀。

Baijiahao, English Name: basichouse, is the brand with the highest popularity and sales volume among Korean fashion brands at present. The brand was established in Korea in 1996 and has a history of 17 years. It is one of the brands of the basichouseco., Ltd., a large multinational clothing enterprise in Korea. Basichouse focuses on the direction of life and leisure clothing. Product series 100 good products include men's wear, women's wear, children's wear and corresponding accessories, footwear and other men's wear: fashionable and young style, is the favorite women's wear of fashionable men: colorful jumping, texture based on cotton and hemp children's wear: simple and trendy, more emphasis on handsome, even a bit of European and American style brand characteristics texture: girls' leisure wear is designed for fashionable women aged 18-28, color Bouncing gorgeous, texture to cotton and hemp based. Price: the price is generally 400-2000 yuan. Generally speaking, it is a leisure brand acceptable to the public. Scale: at present, 158 specialty stores have been opened in basic house in South Korea, with an average area of 400 square meters, 8 department store chains (department stores) and 30 first-class department stores. In 2004, the company's sales performance of basic house brand in South Korea reached RMB 50 billion, becoming the leader of the famous brand in the Korean clothing industry, and its sales in China also increased year by year. In January 2001, basic house Fashion Co., Ltd. announced its official establishment. At present, the company has life leisure brand - Basic house, business leisure brand - mindbridge and women's brand VOLL, a leisure brand, has the right to use international famous brands such as Durban and Speedo in South Korea. Based on the booming business, the company was successfully listed on the Korean stock and Futures Exchange in December 2005 and became a real "representative enterprise in the fashion industry of the Republic of Korea". In recent years, the company has made remarkable achievements not only in Korea, but also in the development of international market. The company has entered the Chinese market and established a Chinese enterprise legal person. Since the first store was opened in December 2004 in mainland China, it has now owned more than 70 Direct stores. In addition, the company has set up marketing agencies in Hong Kong, Saudi Arabia, the Republic of Armenia, Russia, Kuwait and other countries, becoming an international fashion enterprise that transcends the border of South Korea. In a short period of time to achieve such fruitful results, it contains our continuous pursuit and practice of "not seeking the biggest, only seeking the best" business philosophy and strive to understand and meet the changing fashion needs of consumers. Looking forward to the future, on the basis of our achievements in the Korean and Asian markets, we are committed to serving 6 billion global village family members and striving to become an international fashion enterprise. This is not only the responsibility and obligation of our company, but also a historic process leading our Korean fashion to become a part of the life of 6 billion global village family members. The source of courage and strength for us to accept this challenge is the care of consumers who have always believed in and cherished our brand and purchased our products.

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