车讯网品牌怎么样 申请店铺
较早关注B2B商业模式的汽车媒体,集汽车消费前期/汽车消费中期/汽车消费后期于一体的汽车消费全价值链条的国内较早综合服务数字媒体平台,致力于打造成为国内汽车生活服务的一站式平台
车讯网www.chexun.com,隶属于北京车讯互联网股份有限公司,是一家集汽车消费前期(资讯导购),汽车消费中期(汽车电子商务交易),汽车消费后期(用车服务)于一体的汽车消费全价值链条的国内较早综合服务数字媒体平台。
车讯优势:
2015年11月12日,证券代码为“834327”的车讯互联,正式在新三板挂牌并公开转让,是较早在中国境内上市的汽车互联网公司。
2015年9月,车讯网以日均数百万的覆盖人数,在汽车垂直类媒体中位列前列(包括汽车之家和易车网)距,通过完善的生态布局,引发业界的无限关注。
2013年车讯互联成功在哈尔滨试运行线下交付体验店,之后搭建了具有交易属性的整车交付平台,线上线下整合,成功打通了符合未来汽车消费的O2O模式。
车讯业态:
拆车坊:拆车坊是车讯互联旗下的一个栏目;车辆拆解全程视频和照片记录,并通过50多家电视台和20多家视频网站进行传播,让更多消费者“精明买车,明白用车”,开创新模式。
车讯电商:车讯互联在汽车垂直媒体、拆车坊之外,开始进行媒体化电商转型,同时也在进行一些跨界营销尝试,即实现线上闭环交易,同时向后市场延伸(后市场包括汽车保险行业、汽车维修行业、汽车精品、用品、美容、快修及改装行业,二手车和租车市场等)。
媒体业务:对 C 端汽车消费者来说,车讯互联能够通过媒体业务和拆车坊影响他们的购车意向和决策;对汽车厂商 /4S 店 / 汽车用品供应商等 B 端来说,车讯网媒体和拆车坊能够帮助这些 B 端实现新车销售的营销,从而降低销售成本和推广成本。
车讯未来:
车讯互联以车讯商城为核心,建立平台矩阵;推动台网联动,进军电视平台,实现电视受众群体的商务转化;加强微商平台建设,利用全国落地渠道和分站,开启车讯伙伴通道的交易能量。并且,车讯互联还将以积累多年的整车电商为基础,进军与车相关联的诸如车险、代办、保养套餐包、零配件等后端服务市场,力争将车讯互联打造成为中国汽车生活服务的一站式平台。
车讯互联选择了一条更为扎实和稳健的中国资本市场道路。相比于汽车互联网业态,车讯互联贯穿了媒体业务、电商业务、拆车业务,凭借独特的公信力和媒体化电商平台,连接人、车、生活的方方面面。打造汽车互联网生态圈,是车讯的目标和职责。
随着垂直类汽车网站近年来不断洗牌,车讯互联正在用管理创新拥抱“互联网+”的到来,在保持了传统资讯服务、渠道拓展的优势基础上,逐步将汽车电商的业务板块“孵化”成型。
Auto media that pays early attention to B2B business model, a domestic early integrated service digital media platform integrating the whole value chain of auto consumption in the early stage / middle stage / late stage of auto consumption, committed to building a one-stop platform for domestic auto life service, auto news network www.chexun.com, affiliated to Beijing Auto News Internet Co., Ltd., is a collection of Auto The early stage of consumption (information shopping guide), the middle stage of automobile consumption (automobile e-commerce transaction), and the later stage of automobile consumption (automobile service) are the domestic earlier integrated service digital media platforms of the whole value chain of automobile consumption. Advantages of chexun: on November 12, 2015, chexun Internet, with the securities code of "834327", was officially listed on the new third board and publicly transferred. It is an early automobile Internet company listed in China. In September 2015, with an average number of millions of people per day, chexun ranked in the forefront of automotive vertical media (including auto home and e-Car network) and attracted unlimited attention of the industry through a sound ecological layout. In 2013, chexun Internet successfully delivered the experience store offline in Harbin trial operation, and then built a vehicle delivery platform with transaction attributes, online and offline integration, and successfully opened the o2o mode in line with future automobile consumption. Auto news format: car dismantling workshop: car dismantling workshop is a column of Auto News Internet; video and photo records of the whole process of car dismantling are recorded and disseminated through more than 50 TV stations and more than 20 video websites, so that more consumers can "buy cars wisely, understand cars" and drive innovative models. Auto News e-commerce: in addition to auto vertical media and car dismantling shop, auto news Internet began to transform itself into a media e-commerce, and at the same time, it is also carrying out some cross-border marketing attempts, that is, to achieve online closed-loop transactions, while extending to the back market (the latter market includes auto insurance industry, auto maintenance industry, auto boutique, supplies, beauty, fast repair and modification industry, used car and car rental market, etc ) Media business: for the C-end automobile consumers, auto news Internet can influence their purchase intention and decision-making through media business and car dismantling workshop; for the b-end automobile manufacturers / 4S stores / auto supplies suppliers, auto news network media and car dismantling workshop can help these b-end realize the marketing of new car sales, thus reducing the sales cost and promotion cost. Future of chexun: with chexun mall as the core, chexun Internet will establish a platform matrix; promote the interaction between Taiwan and the Internet, march into the TV platform, and realize the business transformation of TV audience groups; strengthen the construction of wechat business platform, and use the national landing channels and sub stations to open the trading energy of chexun partner channels. In addition, based on the accumulated automobile e-commerce for many years, chexun Internet will enter the back-end service market such as automobile insurance, agency, maintenance package, spare parts and so on, striving to build chexun Internet into a one-stop platform for automobile life service in China. Chexun Internet has chosen a more solid and stable path of China's capital market. Compared with the auto Internet business, auto news Internet runs through the media business, e-commerce business and car dismantling business. With its unique credibility and media e-commerce platform, it connects people, cars and all aspects of life. To build an automobile Internet ecosystem is the goal and responsibility of carcom. With vertical vehicle websites being reshuffled in recent years, the auto news Internet is embracing the Internet plus with management innovation. Based on the advantages of traditional information services and channel expansion, the automobile business segment is gradually hatched.
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