太和女装品牌怎么样 申请店铺
品牌简介
“太和”——“太”为极致,“和”为谐调,“太和”衣寓意一种极致完美的生活方式。
“TAHAN”——“太和”的法语发音,源自时尚之都的中国高级女装品牌,在吸引外来精华之后,以中国人自己的审美观营造着独立自信的新女性形象,五个挺拔的字母诠释着新女人的独立生活。
太和品牌成立于1989年。1998年,太和TAHAN被《工商时报》评为“中国女装知名品牌”,同时收购了《中外服饰》杂志,将其变成为《TAHAN》,以全方位的时尚生活介绍,营造属于太和的现代生活方式,在品牌文化中与消费者进行沟通,将时髦变为时尚。进入21世纪,TAHAN在浪漫风格与传统典雅中寻求结合,力图营造全新的、中国化的时尚女性形象,成为中国人自己的高级女装代言人。
新形象全面升级
主体形象墙由立体“T”字作为辅助元素造型,店铺整体形象为太和女人营造一个时尚、优雅、质感、舒适的购物空间。结合产品、服务等传达多感官的购物体验。
TAHAN品牌店铺形象全面升级,从产品到陈列空间、以及VIPROOM,无一不体现出品牌高端精致的美感。
品牌渊源
“TAHAN”选用高质的面料,配以精致而时尚的裁剪,同时配以高贵典雅的配饰,精细的做工,参照最新世界潮流,融汇东方文化而演绎系列时尚,为职场白领提供优质、优雅的衣着搭配。
太和人一直秉承着“拼搏、创新、高效、务实”的企业精神,今日的太和服饰,融合中西方服饰的精髓,不断强化品牌内涵,依托母公司太和集团雄厚的基础、品牌形象影响力和营销网络辐射带动力。
Brand introduction "Taihe" -- "Taihe" is the ultimate, "harmony" is the harmony, "Taihe" means a perfect lifestyle. "TAHAN" - "Taihe" French pronunciation, originates from the Chinese fashion ladies' brand of fashion capital. After attracting foreign essences, it creates an independent and confident new female image with China's own aesthetic. Five upright letters interpret the independent life of a new woman. Taihe brand was founded in 1989. In 1998, Taihe Tahan was named "famous brand of Chinese women's wear" by the industrial and commercial times. At the same time, it acquired the magazine of Chinese and foreign clothing and turned it into "Tahan". It introduced all aspects of fashion life, created a modern lifestyle belonging to Taihe, communicated with consumers in the brand culture, and turned fashion into fashion. In the 21st century, Tahan seeks to combine romantic style with traditional elegance, trying to create a brand-new, Chinese fashion female image and become the spokesperson of Chinese people's own senior women's wear. The main image wall of the new image upgrade is made up of three-dimensional "t" characters as auxiliary elements. The overall image of the store creates a fashionable, elegant, textured and comfortable shopping space for Taihe women. Combine products and services to convey multi sensory shopping experience. The store image of Tahan brand has been upgraded in an all-round way. From products to display space, and via, all of them reflect the high-end and exquisite beauty of the brand. Brand origin "Tahan" uses high-quality fabrics, exquisite and fashionable cutting, noble and elegant accessories, fine workmanship, reference to the latest world trend, integrate oriental culture and perform a series of fashion, providing high-quality and elegant clothing for white-collar workers. Taihe people have always been adhering to the enterprise spirit of "hard work, innovation, efficiency and pragmatism". Today's Taihe clothing integrates the essence of Chinese and Western clothing, continuously strengthens the brand connotation, and relies on the strong foundation of the parent company Taihe Group, brand image influence and marketing network radiation driving force.
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