玉和品牌怎么样 申请店铺
清朝顺治年间的1649年,江苏苏帮酿造大师董玉和来湘开设酱园,并以自己的名字命名为“玉和酱园”,原址位于 古城小西门,现长沙“玉和园巷”就因此得名。玉和酱园以玉和醋(俗称玉醋)闻名迄今已有三百多年历史,历久不衰。玉醋是以优质糯米为主要原料,辅以紫苏、花椒、茴香、食盐等,并以炒焦的草米为着色剂,从原料加工到成品包装各道工序的操作规程极为严格,产品制成后要储存一两年后放可出厂销售。同时,玉和酱园用压印有“玉”字的泥团封坛口,既是原始的商标品牌,产品标记,又可保障醋的风味不变。玉醋具有浓(浓而不浊)、香(芳香醒脑)、醇(越陈越香)、鲜(酸而鲜甜)四个特点,它不仅是日常烹调佳料,还具有开胃生津、和中养颜、醒脑提神等多种药用价值。据长沙市地方志和文史资料的记载,民间曾广泛流传“陈年老醋出坛香,“玉”字封泥走四方”的说法,可见玉和当年的兴盛。
玉和酱园自其创始人董玉和后,几易其主,但牌名一直保存,建国后玉和醋得到进一步发展,1958 年年产量达 200 吨。改革开放后,政府大力恢复名牌老店力度,玉和酱园于1983年更名为长沙玉和醋厂,同时大力改善玉醋的生产设施和完善生产工艺,玉醋的产量和质量大大提高;市场份额不断增大,品牌价值也不断提升,产品行销全国十七个省、市(自治区)及东南亚等国。2002年,为适应企业发展的需要,长沙玉和醋厂改制组建成长沙玉和酿造有限公司,并迁址长沙县榔梨镇投资两千余万元,建成占地面积53亩,年产酿造食醋能力上万吨的现代化股份制企业。2009年,公司投资千余万元建成湖南省液态白醋纯酿车间,年产纯酿白醋5000余吨。2012年,公司又投资近千万元新增一条全自动灌装线、新建一个黄酒酿造车间,产品品质大幅提升。
公司在玉和酱园原址——湖湘民食民俗民风一条街(长沙天心区坡子街202号)建成了占地几千平米的玉和醋文化博物馆。馆内陈列了许多与玉和醋有关的文物、资料等,对玉和传统酿醋的工艺流程进行展示,同时每天对国内外游客进行免费开放,不定期进行相关的学术交流。
In 1649, Dong Yuhe, a Brewing Master of Jiangsu Su bang, came to Hunan to set up a soy sauce garden and named it "Yuhe soy sauce garden" after himself. The original site is located in the small west gate of the ancient city, so it is named "Yuhe Garden Lane" in Changsha. Yuhe soy sauce garden is famous for jade and vinegar (commonly known as jade vinegar) for more than 300 years. Jade vinegar is made of high-quality glutinous rice as the main raw material, supplemented by perilla, prickly ash, fennel, salt, etc., and fried straw rice as the colorant. The operating procedures of each process from raw material processing to finished product packaging are extremely strict. After the product is made, it should be stored for one or two years before it can be sold out of the factory. At the same time, Yuhe sauce garden sealed TANKOU with clay balls with the word "jade" embossed, which is not only the original trademark brand and product mark, but also can guarantee the same flavor of vinegar. Jade vinegar has four characteristics: thick (thick but not turbid), fragrant (fragrant and refreshing), mellow (more aged and more fragrant), fresh (sour and fresh and sweet). It is not only a good material for daily cooking, but also has many medicinal values, such as appetizer, nourishing face, refreshing and refreshing. According to the records of Changsha local chronicles and cultural and historical materials, it was widely spread among the people that "the old vinegar of Chen is fragrant, and the word" jade "is everywhere, which shows the prosperity of Yuhe. Since its founder Dong Yuhe, Yuhe soy sauce garden has changed its owner several times, but its brand name has been kept. After the founding of the people's Republic of China, Yuhe vinegar has been further developed, with an annual output of 200 tons in 1958. After the reform and opening up, the government vigorously restored the strength of famous brand stores. Yuhe soy sauce garden was renamed Changsha Yuhe vinegar factory in 1983. At the same time, the production facilities and production technology of Yuhe vinegar were greatly improved. The production and quality of Yuhe vinegar were greatly improved. The market share and brand value were continuously increased. The products were sold to 17 provinces, cities (autonomous regions) and Southeast Asia. In 2002, in order to meet the needs of enterprise development, Changsha Yuhe vinegar factory was restructured to establish Changchang shayuhe Brewing Co., Ltd. and moved to Langli Town, Changsha county to invest more than 20 million yuan to build a modern joint-stock enterprise with an area of 53 Mu and an annual production capacity of tens of thousands of tons of vinegar. In 2009, the company invested more than ten million yuan to build a pure brewing workshop of liquid white vinegar in Hunan Province, with an annual output of more than 5000 tons of pure white vinegar. In 2012, the company invested nearly ten million yuan to add a full-automatic filling line and a new rice wine brewing workshop, greatly improving the product quality. The company has built a jade and vinegar Culture Museum covering thousands of square meters in Huxiang folk food folk custom Street (No.202, Pozi street, Tianxin District, Changsha). Many cultural relics and materials related to jade and vinegar are displayed in the museum. The technological process of jade and traditional vinegar brewing is displayed. At the same time, the museum is open to domestic and foreign tourists for free every day and carries out related academic exchanges irregularly.
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