天娇红品牌怎么样 申请店铺

山西天骄生物集团有限公司始创于1989年，兴业于红枣之乡，前身为华美建筑公司。1996年，经营者本着“自然共生”的事业理念，以得天独厚的当地红枣资源为基础，创建“山西天骄食业有限公司”，专注于红枣的开发经营，致力于绿色健康产业。经过二十多年发展，已建设成为集红枣技术研发、品种选育、苗木培植、基地建设、保鲜贮藏、精深加工、市场营销、商贸物流、文化传播于一体的多元化产业集团，资产总额已从初创期的1千万元增至12亿元。

“枣”与“早”谐音，其色如丹，表里赤子。不仅是天然健康的滋补食品，又是祈福纳瑞的节日佳果与吉祥礼品。尤其是在中国传统文化中，逢年过节、娶妻生子、登科举业，都要用枣来表示“早发大财、早生贵子、早登金榜、早升高位、早成大业”的吉祥祝福。春节吃“枣山”，端午吃“枣粽”，重阳吃“花糕”，都以枣为辅料，寓意“富贵临门、红红火火”。

天骄集团一直专注于中华枣文化的传承与弘扬，注重产品品牌与“食药同源”文化的结合，打造出知名品牌“天娇红”，并逐渐形成以红枣加工为核心，广泛开发各类天然干果的产品结构。

集团始终贯彻“以义制利，稳步发展”思想，近五年销售业绩平均以50%以上的速度增长，2010年实现销售收入8.5亿元，以扎实的成绩跃居业界前沿。先后列入农业产业化国家级重点龙头企业、国家扶贫开发重点龙头企业、国家高新技术企业、山西省首批科技创新型企业、全国食品安全示范单位、世界杰出华商企业500强、全国新农村建设优秀企业500强。“天娇红”品牌也被国家工商总局评为消费者喜爱的百强品牌，天娇红产品入选2008年北京奥运会推荐产品。

经过二十多年的发展，集团已经完成全国性整体战略部署的基本建设：在品牌上形成自己的特色并赢得广大市场，品牌形象深入人心；在技术上具备一定的研发和创新能力，有数十项科技成果和专利技术；在市场上形成了立足全国面向国际的网络体系；在产业化机制和经营管理上积累了丰富的经验，能有效实现产业链互动多赢；在全国红枣行业中成为一面旗帜。未来的天骄集团，将在全国范围内整合红枣与干果的优势自然资源、市场资源及人力资源，进一步加深、延伸、拓宽绿色产业链，巩固和扩大基地与市场，形成规模化、现代化、国际化的生态健康食品产业集团。

Shanxi Tianjiao biological Group Co., Ltd. was founded in 1989 and established in the hometown of red dates, formerly known as Huamei construction company. In 1996, in line with the business philosophy of "natural symbiosis", the operator established "Shanxi Tianjiao Food Industry Co., Ltd." based on the unique local jujube resources, focusing on the development and operation of jujube, and committed to the green and healthy industry. After more than 20 years of development, it has become a diversified industrial group integrating red jujube technology research and development, variety selection, seedling cultivation, base construction, preservation and storage, intensive processing, marketing, business logistics and cultural communication. Its total assets have increased from 10 million yuan in the initial stage to 1.2 billion yuan. "Jujube" and "Zao" are homophonic. They are red in color and red in appearance. It is not only a natural and healthy tonic food, but also a festival fruit and auspicious gift for blessing Nari. Especially in the traditional Chinese culture, dates are used to express the auspicious blessings of "making a fortune early, giving birth to a child early, getting on the gold list early, rising to a high position early, and becoming a career early". Spring Festival eat "jujube mountain", Dragon Boat Festival eat "jujube zongzi", Chongyang eat "Huagao", all with jujube as auxiliary material, meaning "rich near the door, red fire". Tianjiao group has been focusing on the inheritance and promotion of Chinese jujube culture, focusing on the combination of product brand and "food and drug homology" culture, creating a famous brand "tianjiaohong", and gradually forming a product structure with red jujube processing as the core and widely developing all kinds of natural dried fruits. The group has always carried out the idea of "making profits by righteousness and developing steadily". In the past five years, its sales performance has grown at an average rate of more than 50%. In 2010, it achieved sales revenue of RMB 850 million and leaped to the forefront of the industry with solid achievements. It has been listed in the national key leading enterprises of agricultural industrialization, national key leading enterprises of poverty alleviation and development, national high-tech enterprises, the first batch of scientific and technological innovation enterprises in Shanxi Province, national food safety demonstration units, top 500 world outstanding Chinese enterprises and top 500 national excellent enterprises of new rural construction. "Tianjiaohong" brand has also been rated as one of the top 100 brands loved by consumers by the State Administration for Industry and commerce. Tianjiaohong products have been selected as the recommended products for the 2008 Beijing Olympic Games. After more than 20 years of development, the group has completed the basic construction of the national overall strategic deployment: forming its own characteristics in the brand and winning the vast market, with the brand image deeply rooted in the hearts of the people; having certain R & D and innovation capabilities in technology, with dozens of scientific and technological achievements and patent technologies; forming a national and international oriented network system in the market; in the industrialization mechanism The company has accumulated rich experience in manufacturing and management, which can effectively realize the interaction and win-win of industrial chain, and become a flag in the national jujube industry. In the future, Tianjiao group will integrate the advantageous natural resources, market resources and human resources of jujube and dried fruit nationwide, further deepen, extend and broaden the green industry chain, consolidate and expand the base and market, and form a large-scale, modern and international ecological health food industry group.

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