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ERATAT源于新英伦时尚美学的高级男装品牌，寓示着新生代成功男士身份与地位的象征，诞生于20世纪20年代初的英国伦敦。“一战”后的现代美学时尚在英国开始觉醒，ERATAT以特立独行的个性，线条与视觉艺术的融合，受到追求时尚美学男士的一致认可。 20世纪80年代初，ERATAT引入中国，设计师在每一季的产品上都将国际流行元素很好的融入ERATAT的设计中，保持自身的特色，并且针对中国市场，设计师还结合中国男士的审美习惯和穿着情趣，倡导新英伦时尚美学。 鳄莱特（福建）轻工发展有限公司是一家外商独资的集开发、设计、生产、销售于一体的体育用品生产企业，地处“中国鞋都”福建晋江，新厂区100亩设于泉港。 自1983年创建以来，公司秉承以人为本的发展理念，坚持“以质量求效益，以科技求发展，持续发展”的经营宗旨。2004年公司正式实施多元化经营，规模化的经营态势日渐显现，产品线延伸至运动领域，涉及鞋服、箱包、帽袜等产品。

Eratat originated from the advanced men's clothing brand of the new British fashion aesthetics and symbolized the identity and status of the new generation of successful men. It was born in London in the early 1920s. After the first World War, the modern aesthetic fashion began to wake up in England. Eratat, with its unique personality, the integration of line and visual art, was unanimously recognized by the men pursuing fashion aesthetics. At the beginning of 1980s, Eratat was introduced into China. Designers have integrated international popular elements into Eratat's design in every season's products to maintain their own characteristics. Aiming at the Chinese market, designers also advocate new British fashion aesthetics in combination with Chinese men's aesthetic habits and dressing tastes. Crocodile Wright (Fujian) Light Industry Development Co., Ltd. is a wholly foreign-owned sports goods production enterprise integrating development, design, production and sales. It is located in Jinjiang, Fujian Province, the "China Shoes Capital". The new factory area covers 100 mu and is located in Quangang. Since its establishment in 1983, the company adheres to the development concept of people-oriented, and adheres to the business tenet of "quality for efficiency, technology for development, and sustainable development". In 2004, the company formally implemented diversified operation, and the large-scale operation trend gradually appeared. The product line extended to the sports field, involving footwear, bags, hats and socks and other products.

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