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作为中国首家打造“羊”字品牌的企业，自1978年来，美羚逐步建立起从奶源基地、现代化专业工厂到营销网络的完整产业链。其独创的“红星模式”作为奶源安全质量和产品质量体系建设的保障，专注于中国奶山羊健康产业，红星美羚的使命是来自于对社会、家庭和下一代的责任与关怀。

红星美羚地处“中国奶山羊之乡”、“中国羊乳之都”的陕西富平县。拥有自控自建的奶源基地，多年来专注于中国奶山羊健康产业，“美羚”品牌已成为国内羊乳产品行业的一张名片。

红星美羚认识到，国家乳业发展战略已由原来的“一牛独大”的产业格局转变为牛羊并举的可持续发展道路，中国奶山羊产业作为国家战略层面的突出地位，蕴育着巨大的发展潜力与市场空间。藉此，我们提出针对中国的婴幼儿和老人的奶山羊健康产业产品与服务的全面解决方案。打造中国民族品牌，成为中国奶山羊健康产业领域的引领者。

As the first enterprise in China to build the "sheep" brand, Meiling has gradually established a complete industrial chain from milk source base, modern professional factory to marketing network since 1978. Its original "Red Star Model", as the guarantee of milk source safety and quality and product quality system construction, focuses on China's dairy goat health industry. The mission of Red Star Meiling comes from the responsibility and care for society, family and the next generation. Red star American antelope is located in Fuping County, Shaanxi Province, which is the "hometown of milk goat in China" and "the capital of milk goat in China". With a self-control milk source base, it has been focusing on China's milk goat health industry for many years, "Meiling" brand has become a business card of domestic goat milk product industry. Red Star Meiling recognized that the national dairy development strategy has changed from the original "one cow only" industrial pattern to the sustainable development path of both cattle and sheep. As the prominent position of national strategy, China's dairy goat industry has huge development potential and market space. Therefore, we propose a comprehensive solution to the products and services of dairy goat health industry for infants and the elderly in China. Build a Chinese national brand and become a leader in China's dairy goat health industry.

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