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山东美食美客企业管理有限公司崇尚国际绿色、健康、天然饮食观念，敏锐的意识到手工酸奶在欧美等发达国家的盛行，但在中国的市场却是一片空白无竞争的朝阳行业，于是抢占先机，将纯正、原始的澳洲风味的现酿酸奶引进国内的澳洲品牌。

2007年率先在中国提出了鲜活手工酸奶概念，开创了国内第一家missmilk酸奶家族，并取名为“missmilk”意为“思念那时牛奶的滋味”missmilk与品牌图案完美结合，体现了怀旧真情及自然和谐的生活新主张，充分向人们展示了全新的原生态的生活方式和概念。

Shandong food Meike Enterprise Management Co., Ltd. upholds the concept of international green, healthy and natural diet. It is acutely aware of the popularity of hand-made yoghurt in developed countries such as Europe and the United States, but the market in China is a blank and non competitive sunrise industry, so it seizes the opportunity to introduce the pure and original Australian style brewed yoghurt into domestic Australian brands. In 2007, it took the lead in putting forward the concept of fresh and hand-made yoghurt in China, creating the first missmilk yoghurt family in China, and named "missmilk" which means "miss the taste of milk at that time". Missmilk perfectly combines with the brand pattern, reflecting the nostalgic truth and the new idea of natural and harmonious life, and fully demonstrates the new original ecological life style and concept to people.

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