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1995年12月，席殊先生投资创建北京席殊书屋有限公司。以1996年6月26日席殊书屋北京车公庄店开业为标志，家民营的全国性连锁书店诞生。1997年7月1日，席殊好书俱乐部正式成立，同年9月席殊好书俱乐部会刊--《好书》创刊。2000年3月，席殊进入电子商务, 旌旗席殊网上书店开通。

席殊书屋的连锁经营经历了五个发展阶段：

第一阶段（1996-1998）：10家直营店的运营与探索，打造民营书业；

第二阶段（1998-1999）：首批6家特许加盟店的成功试验；

第三阶段（1999年下半年至2000年2月）：1999年下半年正式推出特许加盟计划，至2000年2月连锁店满百家，初步形成全国规模；

第四阶段（2000年3月至2001年1月）致力于连锁管理建设，完善席殊书屋、席殊好书俱乐部和旌旗席殊网上书店"三驾马车"模式；

第五阶段（2001年2月至2002年底）连锁店快速发展阶段。连锁店总数达到目前的560家，进一步奠定了席殊书屋在中国民营书业的优势地位。

经过六年的发展，现已建成新华书店之外中国最大的图书零售网络（席殊书屋全国连锁店已达560家，席殊好书俱乐部有会员40万人，并实现了与旌旗席殊网上书店三位一体的互动经营）；运用业内领先的信息技术，实现了对全系统业务进行全方位全流程的网络化管理。在相当多的省区，席殊书屋连锁店基本实现了对中心城市的覆盖，正向县一级城市和经济发达乡镇延伸拓展；席殊书屋系统2002年总销售达2.5亿元。

席殊书业的业绩和对社会的贡献，得到政府和社会的极大认可：席殊书屋被评为"北京市首届名优特许经营品牌"（2002）；席殊先生被中国贸促会等单位评为"影响中国特许经营的50个人"（1999），并当选中国连锁经营协会常务理事（2002）、十届全国政协委员（2003）。

In December 1995, Mr. Xi Shu invested to establish Beijing Xi Shu Bookstore Co., Ltd. With the opening of Chegongzhuang store in Xishu bookstore on June 26, 1996 as a sign, a national private chain bookstore was born. On July 1, 1997, Xishu good book club was officially established. In September of the same year, Xishu good book club Journal - "good book" was founded. In March 2000, Xi Shu entered e-commerce, and Jingqi Xi Shu online bookstore opened. The chain operation of Xishu bookstore has gone through five stages: the first stage (1996-1998): the operation and exploration of 10 direct stores to build a private book industry; the second stage (1998-1999): the successful experiment of the first six franchise stores; the third stage (from the second half of 1999 to February of 2000): the franchise plan was officially launched in the second half of 1999, and by February of 2000, there were 100 chain stores The fourth stage (from March 2000 to January 2001) is devoted to the construction of chain management, the improvement of the "troika" model of Xishu bookstore, Xishu good book club and Jingqi Xishu online bookstore; the fifth stage (from February 2001 to the end of 2002) is the rapid development stage of chain stores. The total number of chain stores has reached 560 at present, which further establishes the dominant position of Xishu bookstore in China's private book industry. After six years of development, the largest book retail network in China has been built outside Xinhua Bookstore (there are 560 nationwide chain stores in Xishu bookstore, 400000 members in Xishu good book club, and the three in one interactive operation with jingxishu online bookstore has been realized); the leading information technology in the industry has been used to realize all-round and full process network management of the whole system business Li. In quite a number of provinces and regions, Xishu Bookstore chain stores have basically realized the coverage of the central city, and are expanding to county-level cities and economically developed towns; the total sales of Xishu bookstore system in 2002 reached 250 million yuan. Mr. Xi Shu's achievements and contributions to the society have been greatly recognized by the government and the society: Mr. Xi Shu's book house has been rated as "the first famous franchise brand in Beijing" (2002); Mr. Xi Shu has been rated as "50 people influencing China's franchising" (1999) by China Council for the promotion of international trade and other units, and has been elected as the executive director of China Chain Operation Association (2002) and member of the 10th National Committee of the Chinese people's Political Consultative Conference (2003).

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