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VR Buy+全景玩具反斗城加盟公司成立初期，玩具反斗城作为破坏力极强的“品类杀手”脱颖而出，百货商店的玩具部门和小型精品店最终被迫出局，因为它们无法提供价格适中而且品种丰富的玩具。玩具反斗城以具有吸引力的价格，选择种类多以及品质上乘为目标的营销策略非常成功，公司在美国玩具零售市场的份额不断攀升，于1995年达到22%，位居首位。

玩具反斗城加盟品类杀手的杀伤力归结起来主要体现在“专业而丰富的商品种类”、“诱惑力的低价”、“优质的服务”和“个性化的购物”。由于品类杀手往往可以主导支配某类商品，所以可以利用强大的采购能力进行谈判获得较低的价格和优惠的条件，并在商品缺货的时候获得供应保障。其特点在于门店内部可选择品种很多，而且价格相当低，消费者从四面八方慕名而来。

At the beginning of the establishment of vrbuy + panoramic Toys R Us franchise company, Toys R Us emerged as a highly destructive "category killer", and the toy department of department stores and small boutiques were finally forced out because they could not provide toys with moderate price and rich variety. Toys R US has a very successful marketing strategy aiming at attractive prices, a wide range of choices and high quality. Its share in the U.S. toy retail market continues to rise, reaching 22% in 1995, ranking first. The lethality of the category killers joined in Toys R US is mainly reflected in "professional and rich commodity categories", "attractive low price", "high-quality service" and "personalized shopping". Because category killers often dominate a certain kind of goods, they can use their strong purchasing power to negotiate for lower prices and favorable conditions, and obtain supply guarantee when the goods are out of stock. Its characteristic is that there are many kinds of options in the store, and the price is quite low, and consumers come from all directions.

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