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1995年6月23日，广东三正集团有限公司成立。从事房地产业和酒店业，兼营资产管理、股权投资、洗衣、环保、物业服务等产业的企业集团。
集团房地产业，始终坚持“让家升华”这一开发经营理念，“追求品质，力创精品”，专注于营造融绿色，自然，人文，品位于一体的人居环境。自1997年年以来，已先后成功推出十多个高品质楼盘，带动了周边社会经济的和谐发展。
集团酒店业，以“为顾客创造价值”作为经营宗旨，努力为顾客提供一种新生活方式的选择和触动心灵的体验。在学习借鉴同行业成功经验的基础上，不断强化自身在酒店规划设计，筹建筹备和经营管理方面的能力。目前，集团旗下的三正国际酒店管理有限公司已自行资建造和管理有四家“三正半山”品牌的高星级酒店，并成功接管多家高星级酒店。
自创立以来，集团始终秉承“树正气，走正道，出正果”的三正精神，以创办一个“科学，实力，祥和，永续”的国际化企业集团为奋斗目标，凭借稳健的发展战略，科学的产业结构，务实的经营作风，优秀的企业文化和高素质的人才队伍，使集团一路乘风破浪，扬帆远航。
On June 23, 1995, Guangdong Sanzheng Group Co., Ltd. was established. It is an enterprise group engaged in real estate industry and hotel industry, as well as asset management, equity investment, laundry, environmental protection, property service and other industries. The group's real estate industry always adheres to the development and management concept of "let the family sublimate", pursues quality and strives to create excellent products, and focuses on creating a residential environment integrating green, nature, humanity and products. Since 1997, more than ten high-quality properties have been successfully launched, which has driven the harmonious development of the surrounding social economy. The hotel industry of the group takes "creating value for customers" as its business tenet, and strives to provide customers with a new lifestyle choice and touching experience. On the basis of learning from the successful experience of the same industry, we will continue to strengthen our ability in hotel planning and design, preparation and operation management. At present, the group's Sanjing International Hotel Management Co., Ltd. has built and managed four high star hotels with the brand of "Sanjing and Banshan", and has successfully taken over several high star hotels. Since its establishment, the group has always been adhering to the three positive spirits of "building integrity, taking the right path, producing the right results", aiming to establish an international enterprise group of "science, strength, peace, and sustainability", relying on sound development strategy, scientific industrial structure, pragmatic business style, excellent corporate culture and high-quality talent team, making the group ride the wind and waves all the way, Sail away.
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