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XTRAIL于2014年在北京成立，旨在为国内外户外运动爱好者创造专属社区。目前，XTRAIL的主营业务有两部分：户外赛事运营以及户外营地，赛事类型包括越野跑、户外多项赛、铁人三项、山地自行车及滑雪登山，主要涵盖户外耐力型项目。
户外营地目前正在建设中，计划2019年中开业，营地结合了户外活动，美食以及沉浸式的户外住宿体验。
2015年起，XTRAIL已举办十余站户外百公里以上赛事，是目前国内运营户外赛事数量较多、规模较大的赛事公司。此外，2016年九月份在新疆阿勒泰举办的世界越野探险赛。
XTRAIL专注于在各个产品中给予参与者优质运动体验，并将体育与科技，旅游，影视相结合，提供从项目策划、赛事执行，到内容制作、前后期宣传的全流程服务。同时通过与国际赛事团队合作，进一步将公司拓展到国际市场，也为国内外户外爱好者打造更完善的户外运动社区。
Xtrail was established in Beijing in 2014 to create an exclusive community for outdoor enthusiasts at home and abroad. At present, xtrail's main business consists of two parts: outdoor event operation and outdoor camp. The types of events include cross-country running, outdoor multiple events, triathlon, mountain bike and ski climbing, mainly covering outdoor endurance projects. The outdoor camp is under construction and is planned to open in the middle of 2019. The camp combines outdoor activities, food and immersive outdoor accommodation experience. Since 2015, xtrail has held more than ten outdoor events of more than 100 kilometers, which is a large-scale event company with a large number of domestic outdoor events. In addition, the world cross-country adventure race was held in Altay, Xinjiang in September 2016. Xtrail focuses on providing participants with high-quality sports experience in various products, combining sports with science and technology, tourism, film and television, and providing full process services from project planning, event execution, content production, and publicity. At the same time, through cooperation with the international competition team, the company will further expand to the international market, and also create a more complete outdoor sports community for outdoor enthusiasts at home and abroad.
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