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2016年3月29日，小米在北京发布全新的生态链品牌，mijia，中文名为"米家"。新品牌日后会专门承载小米供应链产品，而之前的小米品牌用于专门承载小米自有产品。

mijia的名字取自小米智能家庭中的，"米"与"家"的全拼，造型整体类似盾牌形状。据米家设计师介绍，logo的释义既是为智能家庭提供可信赖的防护措施，又希望未来可以在消费者家庭中带来更多的生活情趣。

On March 29, 2016, Xiaomi launched a brand new ecological chain brand, Mijia, in Chinese. In the future, the new brand will be dedicated to carrying millet supply chain products, while the previous millet brand is dedicated to carrying millet own products. The name of Mijia comes from the combination of "Mi" and "home" in Xiaomi's intelligent family. The overall shape is similar to the shield shape. According to Mickey's designer, the interpretation of logo is not only to provide reliable protection measures for intelligent families, but also to bring more life interest in the future in consumer families.

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