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国内知名越野车品牌，长城汽车SUV的标志性品牌，定位为城市多功能车型，主要生产纯电动SUV以及多款实用型皮卡的汽车制造商

哈弗（Haval）是长城汽车举足轻重的SUV系列，深受广大平民越野爱好者的青睐。哈弗系列的车型主要有IF、M1、M2、M4、H2、H3、H5、H6、H7、H8、纯电动SUV哈弗E以及多款实用型皮卡，在国内外都有着不错的销售业绩。2013年3月29日，在北京举办的长城汽车股份有限公司年会上，公司正式对外宣布：作为长城SUV的标志性品牌，哈弗与长城实行品牌分网，形成独立品牌，独立设计研发，实现经销服务体系独立化。

哈弗是长城汽车定位为CUV车型(City Utility Vehicle)，其中文意思是指城市多功能车， 05年哈弗英文名为“HOVER”，代表“自由翱翔”。由于06年开始批量出口欧盟，在国际市场有了一定影响，原来的英文名字已被很多国家注册。只好重新寻找了一个在英文里没有实际意义、全球发音更一致的单词：“HAVAL”。公司想赋予它have all（无所不能）的含义，这就是LOGO “HAVAL”的起源。

As a well-known domestic off-road vehicle brand and the landmark brand of Great Wall Motor SUV, it is positioned as a city multi-functional model. The automobile manufacturer, Haval, which mainly produces pure electric SUV and a number of practical pickups, is a pivotal SUV series of Great Wall Motor, which is favored by the majority of people who love off-road. Haval series models mainly include if, M1, M2, M4, H2, H3, H5, H6, H7, H8, pure electric SUV Haval E and a number of practical pickups, with good sales performance at home and abroad. On March 29, 2013, at the annual meeting of Great Wall Motor Co., Ltd. held in Beijing, the company officially announced: as the iconic brand of Great Wall SUV, haver and Great Wall implemented brand network separation, formed independent brand, independently designed and developed, and realized the independence of distribution service system. Haver is defined as CUV (city utility vehicle) by great wall motor. Its Chinese meaning refers to urban multi-functional vehicle. In 2005, haver was named "hover" in English, representing "free flying". As a result of batch export to the EU in 2006, it has a certain impact on the international market. The original English name has been registered in many countries. We have to find a word that has no practical meaning in English and has a more consistent global pronunciation: "Haval". The company wants to give it the meaning of "have all", which is the origin of logo "Haval".

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