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网站以“根植齐鲁，服务民生”为宗旨，以“品位，价值，影响力”为追求，秉承主流媒体使命，深度聚焦山东本地新闻，关注齐鲁民生实事，集网络视听、信息服务、网络营销和技术应用为一体，整合山东广电旗下新媒体资源，提供11个电视频道和8个广播频道的同步直播和广播电视节目在线点播服务；开办全台近百个栏目以及旗下所有主持人的官方网页；汇聚17城市电视台精彩节目，打造山东视听新媒体联播平台。
齐鲁网积极探索新媒体发展模式，适应网络媒体传播规律，先后开通了“齐鲁新闻”、“山东网络台”、“齐鲁社区”、“齐鲁拍客”、“齐鲁时评”、“影像力”、“阳光连线”等一批有影响力的特色频道和栏目，受到社会各界普遍好评。
Based on the tenet of "rooting in Qilu, serving the people's livelihood", pursuing "taste, value and influence", adhering to the mission of mainstream media, the website focuses on Shandong local news, focuses on the people's livelihood of Qilu, integrates online audio-visual, information service, online marketing and technology application, integrates the new media resources of Shandong Radio and television, and provides 11 TV channels and 8 radio channels Simultaneous live broadcast and online on-demand broadcast of radio and television programs; opening nearly 100 columns of the whole station and the official web pages of all its hosts; gathering the wonderful programs of 17 city TV stations, creating a new audio-visual media broadcasting platform in Shandong. Qilu.com actively explores the development mode of new media and adapts to the law of network media communication. It has successively opened a number of influential characteristic channels and columns, such as "Qilu news", "Shandong internet station", "Qilu community", "Qilu clapper", "Qilu current review", "image power", "sunshine connection", etc., which are generally praised by all sectors of society.
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