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乐天株式会社是日本较大电子商店街“乐天市场”经营者，2006年使用者超过1800万人，此外也经营“Infoseek”等许多不同业务的网站。

乐天株式会社自2000年开始便积极的进行并购，目前已经形成乐天集团，相关企业还包含证券公司、职业棒球队、旅游网站等。该公司是JASDAQ上市公司，也是日本经团连会员。

2007年11月29日，乐天集团在台湾台北市与统一企业集团签约，成立合资公司“台湾乐天市场股份有限公司”（乐天株式会社持股51％，统一超商持股49％），预计2008年第二季正式开始营运，共同进军台湾购物网站市场。

台湾乐天市场将擅用日本与台湾两企业的优势，发挥其加乘效应，为台湾零售市场，中小企业，以其地方经济注入新的活力。同时台湾乐天市场也会为广大的消费者提供种类繁多的优质商品，周到满意的服务以及创造欢乐的购物经验。

Rakuten Co., Ltd. is the operator of "Rakuten market" in Japan's large electronic store street, with more than 18 million users in 2006. In addition, Rakuten Co., Ltd. also operates many websites with different businesses such as "Infoseek". Lotte Co., Ltd. has been actively engaged in M & A since 2000. At present, Lotte Group has formed, and related enterprises include securities companies, professional baseball teams, tourism websites, etc. The company is a listed company of JASDAQ and a member of Japan Economic Association. On November 29, 2007, Lotte Group signed a contract with uni president enterprise group in Taipei, Taiwan, to establish a joint venture company "Taiwan Lotte market Co., Ltd. (Lotte Co., Ltd. holds 51% of the shares, uni president holds 49%), which is expected to officially start operation in the second quarter of 2008 and jointly enter the Taiwan shopping website market. Taiwan Lotte market will make good use of the advantages of Japan and Taiwan enterprises, give full play to its multiplier effect, and inject new vitality into Taiwan's retail market, small and medium-sized enterprises and local economy. At the same time, Taiwan Lotte market will also provide a wide range of high-quality goods, thoughtful and satisfactory services and create happy shopping experience for consumers.

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