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Honeys来自日本，在日本是一个非常有影响力的Fast Fashion品牌。主要经营年轻时尚的休闲女装。

Honeys面料精良，做工精致，时尚动感，具有显著个性。自1978年创立以来，Honeys以惊人的速度发展。Fast Fashion品牌的特质就是——强大的商品企划能力和高超的物流控制水平，作为Fast Fashion家族的一员，Honeys的“快”丝毫不输ZARA。目前Honeys已发展为一家上市公司，在全球已拥有超过1000家店铺，年销售额超过60亿人民币。并以3天一家的速度继续扩张。

在中国，honeys也已经开设了许多家店铺了。06年1月Honeys在上海开出店铺，4月份独资好俪姿（上海）服饰商贸有限公司成立，6年多时间内Honeys在中国扩张速迅猛，到2013年初已经在全国开有500多家店铺，30多家代理店铺，与大悦城，新世界，太平洋，百联，久光，百盛，万千，银泰 ，金鹰，王府井等百货集团保持良好的合作关系，Honeys今后的发展形式更令人期待。

Honeys is from Japan. It is a very influential fastfashion brand in Japan. Mainly engaged in young and fashionable casual women's wear. Honeys is made of fine fabric, exquisite workmanship, fashionable and dynamic, with distinctive personality. Since its inception in 1978, honeys has grown at an amazing rate. The characteristics of fastfashion brand are strong commodity planning ability and high level of logistics control. As a member of fastfashion family, honeys is no less "fast" than Zara. At present, honeys has developed into a listed company, with more than 1000 stores around the world and annual sales of more than 6 billion yuan. And continue to expand at the rate of 3 days. In China, honeys has opened many stores. In January 2006, honeys opened its shop in Shanghai. In April, the wholly-owned haolizi (Shanghai) clothing Trading Co., Ltd. was established. In more than six years, honeys expanded rapidly in China. By the beginning of 2013, it had opened more than 500 stores and more than 30 agency stores in China. It also cooperated with joy City, new world, Pacific, Bailian, Jiuguang, Baisheng, Wanqian, Yintai, Golden Eagle, Wangfujing and other department stores groups To maintain a good cooperative relationship, the future development form of honeys is more expected.

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