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老银庄品牌创立初始，公司就确立了古典和时尚完美统一的产品理念，“时尚中国元素”、“手工传承三千年”是其产品定位，追求典雅和靓丽、形式美和蕴含美的和谐统一。

老银庄一方面创造性的吸取传统工艺的精髓，另一方面汇集了大批国际著名的珠宝设计制作大师，力求设计理念国际化、追求产品和质量的尊贵和一流。在原材料方面，银和宝石均采自世界各地，自然巧夺天工而成，质地上乘，外形。

At the beginning of the establishment of the old Yinzhuang brand, the company has established the product concept of perfect integration of classic and fashion, "fashion Chinese elements" and "hand inheritance for three thousand years" are its product positioning, pursuing the harmonious integration of elegance and beauty, formal beauty and containing beauty. On the one hand, laoyinzhuang creatively absorbed the essence of traditional crafts, on the other hand, it gathered a large number of internationally famous jewelry design and production masters, striving to internationalize the design concept, pursue the dignity and first-class of products and quality. In terms of raw materials, silver and gemstones are collected from all over the world. They are naturally made of wonderful workmanship, superior texture and shape.

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