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长沙天冰冷饮有限公司成立于2002年，是一家集研发、生产、销售为一体的大规模冰淇淋生产企业。座落于长沙经济开发区暮云工业园内，占地面积约4万平方米，拥有多条自动化流水生产线，生产旺季员工达600余人。

雪帝是打破传统市场格局，运用互联网思维研发、生产、销售冰淇淋的一个代表。因为目前的冰淇淋市场上，大品牌公共化，产品在货源上并没有实质性的区别，小品牌也没有品牌影响力，只有商标同质化。所以价格战、费用战、关系战造成了今天同质化的成本竞争模式，导致企业利润微薄，管理困难、人才流动大，经销商利润低的局面。但是市场上消费者在追求个性化，零售商希望差异化，所以我们紧跟市场需求和时代的潮流，打造出新的雪帝品牌，事实证明，公司的想法和选择是对的，在2015年雪帝的新品订货会上，共吸引了超过10000件的订货量。

在这个信息爆炸的时代，雪帝除了直接针对消费者制造出丰富的娱乐话题，把自身的品牌变成人们口中的焦点之外，也一直在寻求一个平台，能够打通自己渠道脉络，让全国的经销商都能认识自己的平台。

Changsha Tianbing cold drink Co., Ltd. was founded in 2002. It is a large-scale ice-cream manufacturer integrating R & D, production and sales. Located in Muyun Industrial Park of Changsha Economic Development Zone, covering an area of about 40000 square meters, it has a number of automatic production lines, with more than 600 employees in the peak production season. Xuedi is a representative who breaks the traditional market pattern and uses Internet thinking to develop, produce and sell ice cream. Because in the current ice cream market, the big brands are public, there is no substantial difference in the supply of products, and the small brands have no brand influence, only the homogenization of trademarks. Therefore, price war, cost war and relationship war have resulted in today's homogenized cost competition mode, resulting in the situation of low profit, difficult management, large talent flow and low profit of dealers. But in the market, consumers are pursuing personalization and retailers want to differentiate, so we follow the market demand and the trend of the times to create a new Xuedi brand. It turns out that the company's ideas and choices are right. In 2015, Xuedi's new product ordering meeting, a total of more than 10000 orders were attracted. In this era of information explosion, in addition to creating rich entertainment topics directly for consumers, and turning its brand into the focus of people's mouth, Xuedi has been seeking a platform to get through its own channel vein, so that dealers across the country can understand its own platform.

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