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子午路张记肉夹馍是隶属于西安尚享餐饮管理有限公司旗下的一个驰名品牌。公司是主要从事食品研发、特色餐饮推广等为一体的新型中式快餐品牌管理公司，顺应市场规律的要求和行业发展的需要，公司采取多元化经营模式下的专业化发展的理念，涉及特色饮食文化的营销策划、品牌发展等，采取特许加盟和连锁等商业模式，运用“标准化、服务化、品牌化”的经营原则，“合作共赢、风险共担、品牌同铸”的合作理念，打造国内、地域性优秀的中式连锁快餐品牌。

子午路张记肉夹馍，创始人赵卫在继承传统肉夹馍制工艺的基础上，结合现代人饮食习惯及营养要求，精选猪前腿肉及优质面粉作为主要原材料，并配以30多味中草药，用盐、姜、葱、丁香、桂皮、大香等20多种调料取文武火精制而成。

如今“子午路张记肉夹馍”已成为餐饮知名品牌，同时也是拥有几十家直营、加盟店的连锁企业，形成了涵盖营销、管理、生产物流、产品研发、品牌包装等多方面的独特管理体系。丰富的餐饮运营管理经验，先进的技术能力、独特地域特色和品质，西安发达的餐饮大环境造就了尚享餐饮强大的竞争力、广阔的地域辐射能力，使得尚享餐饮具有了地理优势、产品优势、品牌优势和发展优势，成为业内具有较大竞争力的品牌。

Ziwu road Zhangji rougamo is a famous brand under Xi'an Shangxiang Catering Management Co., Ltd. The company is a new Chinese fast food brand management company mainly engaged in food research and development, featured catering promotion, etc. in line with the requirements of market laws and the needs of industry development, the company adopts the concept of professional development under the diversified business model, involving the marketing planning and brand development of featured catering culture, adopts the business model of franchising and chain operation, and uses the "standard" The management principle of "service oriented, brand oriented" and the cooperation concept of "win-win cooperation, risk sharing, brand building" are to build a domestic and regional excellent Chinese chain fast food brand. On the basis of inheriting the traditional rougamo making technology, Zhao Wei, the founder of Zhangji rougamo on Ziwu Road, combined with modern people's eating habits and nutritional requirements, selected pork forelegs and high-quality flour as the main raw materials, and matched with more than 30 Chinese herbal medicines, refined with more than 20 kinds of spices, such as salt, ginger, onion, clove, cinnamon, and fragrance. Today, "Ziwu road Zhangji rougamo" has become a famous catering brand, and also a chain enterprise with dozens of direct and franchise stores, forming a unique management system covering marketing, management, production logistics, product research and development, brand packaging and other aspects. With rich experience in catering operation and management, advanced technical capabilities, unique regional characteristics and quality, Xi'an's developed catering environment has created Shangxiang catering's strong competitiveness, broad regional radiation ability, which makes Shangxiang catering have geographical advantages, product advantages, brand advantages and development advantages, and become a brand with greater competitiveness in the industry.

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