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从2003年，重庆北城天街开业至今，龙湖从事商业地产运营已超过10年，先后发展出都市型购物中心“天街”、社区型购物中心“星悦荟”和中高端家居生活购物中心“家悦荟”三个业态品牌。目前集团已开业商场达11个，开业面积76万平方米，建立合作的商户品牌超过1500家。龙湖将地产开发“精细化”的基因移植于商业运营，致力于打造市民家和办公室外的好去处。龙湖首个商业项目北城天街购物中心被公认为“重庆八大新地标”之一，龙湖商业团队也屡次荣获“中国购物中心产业推动奖”等荣誉。龙湖未来将稳步增持商业，并计划用10-15年时间，使商业租金利润成长为集团新的业务增长极，打造面向城市新兴家庭的“全家庭生活平台”。

项目简介

也许鲜有人知道，龙湖在商业地产领域已摸爬滚打已逾11载。在居住领域，龙湖地产一直践行对于生活的善待哲学，在商业领域，龙湖则已打造出“天街”——都市型购物中心、“星悦荟”——小区型购物中心、“家悦荟”——中高端精品家居生活馆三大商业地产战略品牌，并在多地进行复制建设。

在龙湖商业版图中，除目前已运营的11个项目之外，未来3年每年都有至少1个区域型购物中心开业。

年度事迹

2000年龙湖地产商业管理部成立

2003-2007年专注单项目运营

2003年重庆北城天街开业

商业经营管理分公司成立

2005年重庆星悦荟晶郦馆开业

2006年重庆紫都天街开业

重庆北城天街商圈取代解放碑成为重庆第一商圈

2008-2010年项目复制城市扩张业态扩张

2008年重庆西城天街开业

重庆北城天街推动观音桥商圈社零总额突破百亿大关

2009年进入北京、上海、杭州、成都、西安、无锡、常州等多地，完成商业土地储备

2010年重庆西城天街获中联购中国购物中心年度城市推动奖

重庆北城天街获中联购中国购物中心年度业主奖

2011-2012年产品线全面成形全国布局全线展开

2011年重庆北城天街获中联购中国购物中心年度业主奖

重庆春森星悦荟开业

北京星悦荟商业街开业

2012年重庆北城天街获中联购中国购物中心年度都市购物中心大奖

重庆西城天街获中联购中国购物中心年度区域购物中心大奖

2013-2016年主要在建商场6个累计在建面积76.5万平方米

2013年成都北城天街开业“天街”商业品牌迈出全国化运营第一步

2014年重庆时代天街二期I区

北京长楹天街

杭州时代天街

2015年成都时代天街1期（计划）

常州龙城天街（计划）

西安龙湖星悦荟（计划）

Since the opening of Beicheng Tianjie in 2003, Longhu has been engaged in commercial real estate operation for more than 10 years, and has successively developed three business types of brands, namely, urban shopping center "Tianjie", community shopping center "star mosaic" and middle and high-end home life shopping center "home mosaic". At present, the group has opened 11 shopping malls, covering an area of 760000 square meters, and established more than 1500 cooperative merchant brands. Longhu has transplanted the "refined" gene of real estate development into commercial operation, and is committed to creating a good place for citizens to go outside their homes and offices. The first commercial project of Longhu, Beicheng Tianjie shopping center, is recognized as one of the "eight new landmarks of Chongqing". The Longhu business team has also repeatedly won the "China Shopping Center Industry Promotion Award" and other honors. Longhu will steadily increase its business holdings in the future, and plans to use 10-15 years to make the commercial rental profit grow into the group's new business growth pole, and create a "family life platform" for new urban families. It may be little known that Longhu has been in the field of commercial real estate for more than 11 years. In the field of living, Longhu real estate has been practicing the philosophy of good treatment for life. In the field of business, Longhu has built three strategic brands of commercial real estate, namely "Tianjie" - urban shopping center, "star mosaic" - Residential shopping center, "home mosaic" - medium and high-end boutique home furnishing and living center, and has carried out replication construction in many places. In Longhu commercial map, in addition to the 11 projects that have been operated at present, at least one regional shopping center will be opened every year in the next three years. Annual achievement 2000, Longhu real estate business management department was established, 2003-2007, focusing on single project operation 2003, Chongqing Beicheng Tianjie business operation management branch was established, 2005, Chongqing star mosaic Jingli pavilion was opened, 2006, Chongqing Zidu Tianjie was opened, Chongqing Beicheng Tianjie business district replaced Jiefangbei as the first business district in Chongqing 2008-2010, project replication, city expansion, business form expansion, Chongqing West City in 2008 Tianjie opens Chongqing Beicheng Tianjie pushes the total amount of Guanyinqiao business district to break the 10 billion mark. In 2009, it entered Beijing, Shanghai, Hangzhou, Chengdu, Xi'an, Wuxi, Changzhou and other places to complete the commercial land reserve. In 2010, Chongqing Xicheng Tianjie won the annual city promotion award of Zoomlion China shopping center, Chongqing Beicheng Tianjie won the annual owner award of Zoomlion China shopping center, 2011-2012 The line is fully formed and the whole line is laid out nationwide. In 2011, Chongqing Beicheng Tianjie won the annual owner award of Zoomlion China shopping center, Chongqing chunsen star mosaic opened, Beijing Star mosaic Commercial Street opened, in 2012, Chongqing Beicheng Tianjie won the annual urban shopping center award of Zoomlion China shopping center, and Chongqing Xicheng Tianjie won the annual regional shopping center award of Zoomlion China shopping center from 2013 to 2016 Six shopping malls under construction with a total area of 765000 square meters. In 2013, Chengdu Beicheng Tianjie opened its "Tianjie" commercial brand, taking the first step of nationwide operation. 2014, Chongqing Shidai Tianjie phase II, zone I, Beijing Changying Tianjie, Hangzhou Shidai Tianjie, 2015, Chengdu Shidai Tianjie phase I (plan) Changzhou Longcheng Tianjie (plan) Xi'an Longhu star mosaic (plan)

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