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乐竞文化传媒（上海）有限公司成立于2014年10月并同时进驻上海市虹口产业园区。公司拥有上千平米的多功能演播大厅、舒适的办公环境以及健全的人员配备，公司成立之初便有多位电竞行业人士加盟。
公司为电竞爱好者提供大量精良的游戏节目内容，包括游戏比赛转播、电竞赛事承办、游戏视频内容制作等。
作为国内豪门企业天音集团旗下的子公司，乐竞传媒资金和硬件实力雄厚，拥有专业的视频制作团队，并将启动赛事承办、明星包装、节目制作等多条业务线。
面对有梦想的年轻用户群体对电竞项目的狂热，面对电竞市场化与产业化的澎湃浪潮，乐竞文化传媒（上海）有限公司应运而生。乐竞文化传媒（上海）有限公司拥有举办游戏赛事经验，有能力制作高互联网传播效果的游戏节目，产业化培养和经营一线游戏明星，并通过节目和明星批量生产IP，推动游戏产业变革。
NICETV是国内有能力签约游戏明星、提供包装推广、视频制作乃至变现一条龙服务并实现产业链构筑的电竞机构。
旗下产品：
《Miss开心直播》 《Miss排位日记》 《CF火线兄弟》 《LSPL-英雄联盟甲级联赛》等。
Lejing culture and media (Shanghai) Co., Ltd. was established in October 2014 and is located in Shanghai Hongkou Industrial Park. The company has thousands of square meters of multi-functional broadcast hall, comfortable office environment and sound staffing. At the beginning of the company's establishment, many people from the e-Competition industry joined in. The company provides a large number of excellent game programs for E-sports fans, including game broadcast, E-sports Event Hosting, game video content production, etc. As a subsidiary of Tianyin group, a leading domestic enterprise, lejing media has strong capital and hardware strength, has a professional video production team, and will launch multiple business lines such as Event Hosting, Star packaging, program production, etc. In the face of the fanaticism of young users with dreams for E-sports projects, and the surging tide of E-sports marketization and industrialization, lejing culture media (Shanghai) Co., Ltd. came into being. Lejing culture media (Shanghai) Co., Ltd. has the experience of holding game events, has the ability to produce game programs with high Internet communication effect, train and manage first-line game stars through industrialization, and promote the reform of game industry through the mass production of IP programs and stars. Nicetv is a domestic e-Competition organization that has the ability to sign a contract with game stars, provide package promotion, video production and even realize the one-stop service of realization of industrial chain construction. Its products: Miss happy live, Miss ranking diary, CF brothers of the line of fire, lspl League of heroes class A, etc.
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