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BASE在平成19年(2007年)成立于日本东京，成立后相继在日本的东京和大阪成立了自己的设计工作室，组建了来自日本，法国、意大利等多个国家的设计师团队。

BASE的主要产品以女士箱包鞋履为主，作为一个日本高街品牌，成立以来在日本市场形成了不俗的影响力。更是入驻日本知名买手网站zozotown。

BASE的产品定位是时尚现代简约的风格，在品牌也进驻日本本土时尚服饰购物网站ZOZOTOWN后，更是成为日本时尚流行品牌的新势力。

2019年7月19日，中国市场内的首家线下旗舰店在重庆涪陵万达广场开业，BASE正式进入中国市场。8月1日BASE的京东旗舰店-【BASE箱包官方旗舰店】正式营业，线上线下市场不断完善中。

Base was founded in Tokyo, Japan in 2007. After its establishment, it has set up its own design studio in Tokyo and Osaka, Japan, and set up design teams from Japan, France, Italy and other countries. Base's main products are women's bags, shoes and shoes. As a high street brand in Japan, it has formed a great influence in the Japanese market since its establishment. Zozotown, a well-known buyer website in Japan. Base's product positioning is fashionable, modern and simple style. After the brand has also entered the Japanese local fashion clothing shopping website zozootown, it has become a new force of Japanese fashion popular brands. On July 19, 2019, the first offline flagship store in the Chinese market opened in Wanda Plaza, Fuling, Chongqing, and base officially entered the Chinese market. On August 1, the Jingdong flagship store of base - [official flagship store of base luggage] was officially opened, and the online and offline markets are constantly improving.

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