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什么是NOMENOME由「NO」&「ME」两个单词的组合而成，其中NO表示不随主流，ME表示自我，传递「告别过去，探索另一种新生活方式」的价值主张。对独特生活的向往伴随着经济工业化的发展和物质的极大丰富，社会压力也日益增加。在时代的重压下，夹在外界社会要求与自身独特需求之间的群体用自嘲、自黑的方式缓解焦虑。他们更看重个人价值的实现，选择不再满足社会和他人的要求。

What is nomenomenomenome? It is a combination of "no" & "me". No means not following the mainstream, and me means self. It conveys the value proposition of "farewell to the past and explore another new way of life". The yearning for a unique life is accompanied by the development of economic industrialization and great wealth of materials, and social pressure is also increasing. Under the pressure of the times, the groups between the external social requirements and their own unique needs use self mockery and self blackness to relieve anxiety. They pay more attention to the realization of personal value and choose not to meet the requirements of society and others.

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