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尚客优品酒店致力于通过一站式专家级连锁酒店管理服务，为酒店加盟商提供最具投资价值的酒店产品;通过打造高颜值、标准化、人性化的酒店氛围，为商旅客人提供“轻松住、美美睡”的超值住宿体验。

1、面向新中产阶级：他们有着新的审美观与消费观，他们拒绝绝对的“奢侈主义”，也不过度崇尚“简朴风”，而从满足需求的本身出发，追求符合自身审美的、简约而高质量的品质生活。

新审美：有独立的，符合当代美学的审美趣味，既不人云亦云，也不崇洋媚外。

新消费：更注重自我修养的提升，将更多的消费支出用在与体验有关的商品与服务。

Shangke YOUPIN hotel is committed to providing the hotel products with the most investment value for the hotel franchisees through one-stop expert hotel chain management services; by creating a high-value, standardized and humanized hotel atmosphere, Shangke YOUPIN hotel provides the business travelers with the value-added accommodation experience of "easy living, beautiful sleeping". 1. Facing the new middle class: they have a new aesthetic and consumption outlook. They refuse absolute "luxury doctrine" and do not excessively advocate "simplicity", but pursue a simple and high-quality life that meets their own needs. New aesthetics: there are independent aesthetic tastes in line with contemporary aesthetics, which neither follow others nor worship foreign things. New consumption: pay more attention to the improvement of self-cultivation, and spend more on goods and services related to experience.

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