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竹盐牙膏是LG生活健康事业部旗下品牌。LG竹盐牙膏1992年在韩国首次上市，在当时单一性能牙膏占据主流的市场中竹盐牙膏以其传统韩方竹盐的独特效果为基础获得了韩国消费者的青睐，在很短的时间内迅速成长为韩方牙膏市场中极具代表性的品牌。2001年8月作为韩国品牌中较早进入中国日用品市场的LG生活健康获得了向中国消费者介绍韩国代表性商品的机会。LG竹盐牙膏现在已经成长为中国知名牙膏品牌，在促进中国消费者口腔健康领域发挥着重要作用，占据了有意义的市场位置。

Bamboo salt toothpaste is a brand of LG life and health business department. LG bamboo salt toothpaste was first launched in Korea in 1992. In the mainstream market of single performance toothpaste at that time, the bamboo salt toothpaste gained the favor of Korean consumers based on its unique effect of traditional Korean bamboo salt, and rapidly grew into a representative brand in the Korean toothpaste market in a short time. In August 2001, LG life health, one of the early Korean brands to enter the Chinese commodity market, got the opportunity to introduce Korean representative products to Chinese consumers. LG bamboo salt toothpaste has now grown into a famous toothpaste brand in China, playing an important role in promoting the oral health of Chinese consumers and occupying a significant market position.

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