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实丰文化发展股份有限公司（股票代码：002862），成立于1992年，位于广东省汕头市，是一家集专业设计、研发、制造、销售为一体的企业，实丰文化拥有“实丰智能”、“实丰遥控”、 “实丰婴童”等多个系列，产品品种多达1000多种，公司拥有近千人的专业化人才及近百人的研发骨干，产品90%以上为公司自主设计或研发，拥有一百多项自主知识产权的专利。

实丰文化带领潮流趋势，积极探索文化转型创新之路，积极构建“线上有游戏，线下有玩具”的新型研发模式和网络与实体双渠道并进的营销及文化传播模式，实丰文化在玩具和网游创新融合的产业模式探索上，为行业提供了卓有成效的先行示范作用。

实丰文化洞察到“玩具智能化必将成为玩具行业发展的趋势”，实施“玩具与高新技术创新融合”发展战略，开发了集语音控制、主动交互、具有深度学习能力的系列智能玩具，为公司带来了新的市场机会。

未来，实丰文化在根植本土文化创意基础上，推动“科技+文化”的产业发展，立志将公司打造成为具文化创意的玩具企业之一。

Founded in 1992 and located in Shantou City, Guangdong Province, Shifeng Culture Development Co., Ltd. (Stock Code: 002862) is an enterprise integrating professional design, R & D, manufacturing and sales. Shifeng culture has a series of products such as "Shifeng intelligence", "Shifeng remote control", "Shifeng baby" and so on, with more than 1000 varieties of products. The company has nearly 1000 professional people More than 90% of the products are independently designed or developed by the company, with more than 100 patents of independent intellectual property rights. Shifeng culture leads the trend, actively explores the road of cultural transformation and innovation, actively constructs a new R & D mode of "online games, offline toys" and a marketing and cultural communication mode of dual channels of network and entity. Shifeng culture provides an effective demonstration role for the industry in exploring the industrial mode of innovation and integration of toys and online games. Shifeng culture has insight into the development trend of "intelligent toys will become the development trend of toy industry", implements the development strategy of "integration of toy and high-tech innovation", develops a series of intelligent toys with voice control, active interaction and deep learning ability, which brings new market opportunities for the company. In the future, based on local cultural creativity, Shifeng culture will promote the industrial development of "technology + culture" and aspire to build the company into one of the toy enterprises with cultural creativity.

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