BSX品牌怎么样
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BSX是佐丹奴公司旗下针对喜欢街头文化的年轻消费者这一细分市场推出的以时尚、年轻、个性为品牌诉求的休闲品牌，产品以活力印花TEE与搭配性强且潮流的商品为发展主轴，塑造成充满自我风格的品牌形象，提供给年轻朋友时尚穿着的选择，BSX主张年轻人应该敢作敢为，勇于突破传统的框架，不要甘于平凡，并且追求理想、自由和公义，这些品牌元素正符合古巴革命家切•格瓦拉的革命精神，因此BSX采用切•格瓦拉作为核心形象代表，把切•格瓦拉为品牌服装的核心设计元素，鼓励年轻人敢于突破传统，追求梦想，努力实现自我的价值。基于这种的理念，BSX借着切格瓦拉形象的结合，树立更鲜明的品牌形象和定位，BSX的品牌理念渗透到年轻消费者心中。
Bsx is a leisure brand with fashion, youth and personality as the brand appeal launched by zordano company for the young consumers who like street culture. The products take the vigorous printing tee and the products with strong matching and trend as the development axis, shape into a brand image full of self style, and provide young friends with fashion choices. Bsx advocates that young people should dare to Dare to do, dare to break through the traditional framework, don't be willing to be ordinary, and pursue ideals, freedom and justice. These brand elements are in line with the revolutionary spirit of Cuban revolutionist Che Guevara. Therefore, Bsx adopts Che Guevara as the core image representative, and regards Che Guevara as the core design element of brand clothing, encouraging young people to dare to break through the tradition, pursue dreams and make efforts Realize the value of self. Based on this concept, Bsx sets up a clearer brand image and positioning through the combination of chegwara image, and Bsx brand concept penetrates into the hearts of young consumers.
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