小杉哥FIRSBOY品牌怎么样 申请店铺

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FIRSBOY小杉哥”是宁波宝源服饰有限公司旗下品牌，始建于1994年，“小杉哥”原为杉杉集团之吉祥物，品牌寓意深刻，指孕育在大森林之中的一个聪明、活泼、健康的杉树精灵，象征着智慧与幸福。“小杉哥”产品定位中档，分为：婴儿装、小童装和中大童装。主要以北方市场为主，产品风格突出儿童活泼、可爱、天真烂漫的天性，着力体现少年儿童是祖国的花朵、祖国的未来。1996年4月“小杉哥”童裤被国家服装质量监督检验测试中心抽检评定为一等品，1997年9月“小杉哥”童装名列好产品排行榜第五位,跻身中国知名品牌行列。

宁波宝源服饰有限公司成立于1995年，注册资金302万美元。公司是杉杉集团品牌特许经营企业，专业生产儿童类服装服饰产品。公司秉承“关爱孩子、关注未来”的经营理念，以创中国儿童第一用品品牌的雄心与壮志，为中国的少年儿童开发健康时尚的服饰产品。公司拥有FIRSKIDS杉杉童装、FIRSBOY小杉哥以及杉杉校园服饰三大品牌。经过10多年的发展，已形成内销、外贸、校服为主导的企业经营格局，以“物有所值”的品牌理念，打造核心竞争力。2002年，公司通过引进外资，改组为中外合资企业，投入1000万美元，在镇海经济开发区购置工业用地57亩，营建总建筑面积50000平方米的服装工业园区。整个园区集工作、生活、娱乐休闲于一体，可容纳员工2000人，规模产值可达2亿元人民币。

在产品内销经营道路上，公司依靠产品设计、品牌形象、特许和自营相结合的经营模式，推行以北京、上海为至高点，以长江流域为主体、华北华南为两冀的市场推进策略，全面推行高举高打、中调发展的市场战略，采用高低兼顾的差异化经营，以自营、代理、加盟、联营、托管、量贩等多种营销方式并举，多层次进行销售通路建设，抢先占领高档品牌目前尚无法大面积渗透到的中等城市，以取得良好业绩。目前销售网点遍布全国各地，共有200多个，计划3年内达到500个。

Firstboy "is a brand of Ningbo Baoyuan Clothing Co., Ltd., which was founded in 1994." little shange "was the mascot of Shanshan Group. The brand has a profound meaning. It refers to a smart, lively and healthy fir spirit in the forest, symbolizing wisdom and happiness. "Little suger" product positioning in the middle, divided into: baby wear, children's wear and children's wear. Mainly based on the northern market, the product style highlights children's lively, lovely and innocent nature, and focuses on reflecting that children are the flowers and future of the motherland. In April 1996, "little suger" children's pants were assessed as first-class products by the national clothing quality supervision, inspection and testing center. In September 1997, "little suger" children's clothing ranked fifth in the list of good products and ranked among the ranks of famous brands in China. Ningbo Baoyuan Clothing Co., Ltd. was founded in 1995 with a registered capital of US $3.02 million. The company is a brand franchise enterprise of Shanshan Group, specializing in the production of children's clothing products. The company adheres to the business philosophy of "caring for children and focusing on the future", and develops healthy and fashionable clothing products for children in China with the ambition and ambition of creating the first product brand for children in China. The company has three major brands, i.e. fir kids' wear, fir boy and fir campus clothing. After more than 10 years of development, it has formed an enterprise management pattern dominated by domestic sales, foreign trade and school uniforms, and built its core competitiveness with the brand concept of "value for money". In 2002, through the introduction of foreign capital, the company was reorganized into a Sino foreign joint venture, with an investment of US $10 million. It purchased 57 mu of industrial land in Zhenhai Economic Development Zone and built a clothing industrial park with a total construction area of 50000 square meters. The whole park integrates work, life, entertainment and leisure, and can accommodate 2000 employees, with a scale output value of 200 million yuan. On the road of domestic product sales, the company relies on the business mode of product design, brand image, franchise and self operation, and promotes the market promotion strategy with Beijing and Shanghai as the highest point, the Yangtze River Basin as the main body and North China Southern China as the two Hebei. The market strategy of developing the high and high hit and medium tone development is fully implemented. Alliance, joint venture, trusteeship, mass merchandising and other marketing methods are carried out at the same time, and sales channels are constructed at multiple levels, so as to occupy the medium-sized cities where high-end brands are not able to penetrate in large areas at present, so as to achieve good performance. At present, there are more than 200 sales outlets all over the country, and it is planned to reach 500 within three years.

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