岸香咖啡品牌怎么样 申请店铺
岸香集团依托于国家产业结构优化调整、拉动内需、打造服务业为经济发展新引擎的新机遇,结合国际市场的新情况、新动态,积极运筹品牌产业化、规模化经营,现发展成为以咖啡连锁为基础、酒店连锁为辅助、商贸流通为保障、工程装饰为配套、食品加工为延伸的综合性民营企业集团,“岸香”品牌经过短短几年的发展,从无到有,从小到大,现已成长为区域内、行业内具有较大市场影响力与号召力的综合性品牌。目前,岸香品牌门店已遍布大江南北。
岸香集团着力打造的“岸香咖啡”品牌,是岸香集团立志于打造具有中国特色的世界性咖啡品牌,将中西咖啡、茶饮文化结合,专注于“新咖啡文化”的践行、倡导和传播。岸香国际企业经过多年的经验积累与管理摸索,逐步形成了具有品牌特色的服务流程与服务品质,以“芬芳百姓生活”为品牌经营理念,以满足顾客的消费心理诉求为经营目标,经过不断总结归纳的规范管理、梯队建设、服务流程、服务品质等在行业内独树一帜。目前,岸香咖啡已开设近百家直营店、加盟店,连锁拓展态势良好,拟以更加强劲的势头发展全国市场。
Relying on the new opportunities of national industrial structure optimization and adjustment, stimulating domestic demand, creating service industry as the new engine of economic development, and combining with the new situation and new trends of the international market, Anxiang group is actively engaged in brand industrialization and large-scale operation. Now, it has developed into a coffee chain based, hotel chain assisted, commerce and trade circulation guaranteed, engineering decoration supported, and food processing extended After just a few years of development, the brand of "Anxiang" has grown into a comprehensive brand with greater market influence and appeal in the region and industry. At present, the brand stores of Anxiang have been all over the country. The brand of "Anxiang coffee" that Anxiang Group strives to build is that Anxiang group is determined to build a global coffee brand with Chinese characteristics, combine Chinese and Western coffee and tea culture, and focus on the practice, advocacy and dissemination of "new coffee culture". After years of experience accumulation and management exploration, the company has gradually formed a service process and service quality with brand characteristics, taking "fragrant people's life" as its brand management concept, satisfying customers' consumer psychological demands as its business objective, and constantly summarizing standardized management, echelon construction, service process, service quality, etc., which are unique in the industry. At present, nearly 100 direct stores and franchised stores have been set up in Ankang coffee, which has a good chain development trend and plans to develop the national market with a stronger momentum.
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