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Relying on the new opportunities of national industrial structure optimization and adjustment, stimulating domestic demand, creating service industry as the new engine of economic development, and combining with the new situation and new trends of the international market, Anxiang group is actively engaged in brand industrialization and large-scale operation. Now, it has developed into a coffee chain based, hotel chain assisted, commerce and trade circulation guaranteed, engineering decoration supported, and food processing extended After just a few years of development, the brand of "Anxiang" has grown into a comprehensive brand with greater market influence and appeal in the region and industry. At present, the brand stores of Anxiang have been all over the country. The brand of "Anxiang coffee" that Anxiang Group strives to build is that Anxiang group is determined to build a global coffee brand with Chinese characteristics, combine Chinese and Western coffee and tea culture, and focus on the practice, advocacy and dissemination of "new coffee culture". After years of experience accumulation and management exploration, the company has gradually formed a service process and service quality with brand characteristics, taking "fragrant people's life" as its brand management concept, satisfying customers' consumer psychological demands as its business objective, and constantly summarizing standardized management, echelon construction, service process, service quality, etc., which are unique in the industry. At present, nearly 100 direct stores and franchised stores have been set up in Ankang coffee, which has a good chain development trend and plans to develop the national market with a stronger momentum.

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