华晨汽车品牌怎么样 申请店铺

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中国汽车工业自主品牌主力军，以汽车整车/发动机/核心零部件生产销售为主，旗下拥有金杯汽车/华晨汽车/中华轿车等品牌

华晨汽车集团控股有限公司简称“华晨汽车集团”，是2002年根据中央决定，经辽宁省政府批准设立的国有独资公司，总部坐落于素有“共和国装备部”之称的国家重点装备制造业基地——辽宁省沈阳市，是辽宁汽车工业的知名企业。

目前，华晨汽车集团旗下拥有4个上市公司（华晨中国汽车控股有限公司、上海申华控股股份有限公司、金杯汽车股份有限公司、新晨中国动力控股有限公司），100多家全资、控股和参股公司。在业务板块布局上，华晨汽车集团以汽车整车、发动机、核心零部件的研发、设计、制造、销售和汽车售后市场业务为主体，涉及新能源等其他行业。

截至2012年，华晨汽车集团在国内已建成南北两大产销基地，六个整车生产企业、四个发动机生产企业和多家零部件生产企业，设有两大国家认定企业技术中心、国家认可实验室以及博士后流动工作站，拥有500余项技术专利（含国际专利近百项），具备国内少有的整车造型、设计能力、样车制造、整车匹配开发及发动机等核心汽车零部件的设计、开发能力。企业通过高起点自主创新，打造了“中华”、“金杯”两大自主整车品牌以及“华晨宝马”合资整车品牌，产品已覆盖乘用车、商用车全领域。

经过多年的发展探索，华晨汽车明确了一条以市场为导向，国际合作为平台，“通过自主创新、拥有自有技术、做好自主品牌”的道路，探索出“汽车产业发展与资本市场良性互动”的企业经营模式，围绕“核心技术、精美产品、诚信经营、市场份额和盈利能力”五大要素培育品牌，其核心内涵便是以“品牌创新、研发创新、资本创新”为主的“华晨模式”。华晨汽车秉承“品质先，方敢天下先”的企业经营理念，肩负“走自主创新路、造国民精品车”的企业使命，形成了“国际化、市场化、现代化”的独特企业文化，立足中国、融通世界，形成了全方位、开放式的发展格局。

未来，华晨汽车集团将继续坚持“华晨模式”，以品质、服务塑造品牌，以品种、产能扩大规模，加快企业“做强、做优、做大”步伐，把“中华、金杯”打造成令国人骄傲的两大国际知名品牌，为中国汽车民族工业的发展做出积极贡献。

The main force of independent brands in China's automobile industry is mainly engaged in the production and sales of automobile / engine / core parts. It owns Jinbei Automobile / brilliance automobile / Zhonghua sedan and other brands, brilliance Automobile Group Holding Co., Ltd. for short, which is a wholly state-owned company established in 2002 according to the decision of the central government and approved by the Liaoning provincial government. Its headquarter is located in the people's Republic of China Shenyang City, Liaoning Province, the national key equipment manufacturing base, is a well-known enterprise in Liaoning automobile industry. At present, brilliance Automobile Group has 4 listed companies (Brilliance China Automobile Holding Co., Ltd., Shanghai Shenhua Holding Co., Ltd., Jinbei Automobile Co., Ltd. and Xinchen China Power Holding Co., Ltd.), more than 100 wholly-owned, holding and joint-stock companies. In terms of business segment layout, brilliance Automobile Group mainly focuses on R & D, design, manufacturing, sales and after-sales market of automobile, engine and core parts, involving new energy and other industries. As of 2012, brilliance Automobile Group has established two production and marketing bases in the South and the north, six vehicle manufacturers, four engine manufacturers and many parts manufacturers in China, with two national recognized enterprise technology centers, national recognized laboratories and post doctoral mobile workstations, more than 500 technical patents (including nearly 100 international patents), and a few domestic whole Vehicle modeling, design capability, sample vehicle manufacturing, vehicle matching development, engine and other core vehicle parts design and development capability. Through independent innovation from a high starting point, the company has created two major independent vehicle brands, namely "China" and "Jinbei", as well as the joint venture vehicle brand of "BMW Brilliance". Its products have covered all areas of passenger vehicles and commercial vehicles. After years of development and exploration, brilliance automobile has clearly defined a market-oriented, international cooperation as the platform, "through independent innovation, own technology, and do a good job of independent brand", and explored the business model of "positive interaction between the development of automobile industry and capital market", focusing on "core technology, exquisite products, honest operation, market share and profitability" The core connotation of the five elements of brand cultivation is brilliance model, which focuses on brand innovation, R & D innovation and capital innovation. Brilliance automobile adheres to the enterprise management concept of "quality first, square dare the world first", shoulders the enterprise mission of "taking the road of independent innovation and building national high-quality cars", forms a unique enterprise culture of "internationalization, marketization and modernization", and forms a comprehensive and open development pattern based on China and integrating the world. In the future, Brilliance Auto Group will continue to adhere to the "brilliance model", shape the brand with quality and service, expand the scale with variety and production capacity, speed up the pace of "becoming stronger, better and bigger" of the enterprise, build "China, Jinbei" into two international famous brands that Chinese people are proud of, and make positive contributions to the development of China's national automobile industry.

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