LOUBOUTINWORLD品牌怎么样 申请店铺
Christian Louboutin先生1963年出生于巴黎的一个工人家庭,所有的辉煌始于孩提时的特殊经历。有一次他路过巴黎的Oceanic Art博物馆,在门前看到了一副显著的图标,一个锥形高跟鞋被两行粗线划掉,告诫参观的女性 善待 展馆里面的雕花木地板。看着那双漂亮的高跟鞋,13岁的他痴迷了,仿佛发现鞋子原来也能如此美丽。当时的巴黎正处于经济复苏的时期,一派纸醉金迷、歌舞升平的景象,Christian Louboutin抵挡不住花花世界的诱惑,经常会去巴黎的夜总会The Palace玩乐,那时他只有14岁。在这里他认识到了什么是时尚,也让他对舞台表演和舞女的热情与日俱增,甚至为此放弃了学业,每天泡在夜总会里,一边干些杂活,一边寻求设计上的发展,而做鞋就是他的突破口。 对于那些跳舞的女孩来说,鞋子是重要的,既要舒服,还要非常美丽、性感,能让人们一眼就注意到。我那时的想法很简单,就是让这些女孩都穿上我制作的,比她们脚下那双更舒适、美丽的鞋子。
16岁时,Christian Louboutin制作了生平的一双舞鞋,虽然到处推销,但那些舞女并不相信他,四处碰壁后,他意识到自己必须经历专业的培训。于是,1981年,在朋友的引荐下,他先是在Follies Bergeres当学徒,又在当时颇负盛名的品牌Charles Jourdan那里系统地学习制鞋技术,完善了自己在工艺上的不足。天赋+创意+自信,Christian Louboutin很快就在行业中崭露头角。不过那时他还没有创立自己品牌的想法,也不愿意加入任何集团,以自由工作者的身份先后在Chanel、YSL做个独立的制鞋匠。
1988年,Christian Louboutin被朋友说动,加入了Dior旗下专门生产鞋子的传奇公司Roger Vivier,经过大师的指点,他的制鞋技巧又飞上了一个高度,很快就家喻户晓。羽翼渐丰的Christian Louboutin终于在1992年开创了自己的品牌,他制作的高跟鞋色彩艳丽、充满异国情调,被媒体称为 独立于主流之外的极品 ,一面世就大受关注。
很多人以为那时 红鞋底 就已经是他的标志,其实不然。开始他并没有想把鞋底抹成红色,可是每一次设计鞋子的时候,他都为Logo伤脑筋。一次,他看到女助理往脚趾上涂指甲油,大红的色泽一下子刺激了他的灵感,将正红色涂在了鞋底上,没想到,效果出奇得好,至此,令人勾魂夺魄的这抹红色就成为Christian Louboutin的标志,让他大红大紫。在采访中他曾如此形容当时的冲动: 红鞋底就像是给鞋子涂上的口红,让人不自觉想去亲吻,再加上露出的脚趾,更是性感无比。
如今,Christian Louboutin品牌的高跟鞋售价都在500美元以上,顾客依然络绎不绝,Tom Cruise甚至为他一岁半的女儿定制了一双,价格高达3000美元,红鞋底的魅力可见一斑。作为当代的制鞋设计大师之一,Christian Louboutin无疑是曝光率高的,他的身影常常出现在各类Party上。他用一种高调、张扬的态度,改变了传统鞋履设计师崇尚的内敛,能够在短短时间内迅速扬名国际,他个人的 推销 魅力功不可没。他设计的鞋子是独特的。少年时那段在夜总会的经历也影响了他整个设计风格,Christian Louboutin的鞋子喜欢用各种艳丽的色彩,特别是露趾款式深得他的青睐,配合上鞋底那抹标志的红色,用高跟鞋表现了女人性感、摇曳的一面。难怪那么多明星甚至愿意免费为他代言,在红地毯上秀出独属于Christian Louboutin的风采。
其实,想忽视也忽视不了,这个牌子红到不行, 女明星们脚底下那抹火红更会直接抓牢你的视线。
这个鞋底设计太聪明, 抓视线 这个卖点让女人心动,性感得很自恋很闷骚,想像一番男人跟随自己火红鞋底的视线后,女人们想必会很愿意掏钱。
火红鞋底 的识别度高,它的另一个好处是让女明星们免费做广告。看到红鞋底就是Christian Louboutin,根本无需找logo。
但穿得起这鞋的也就是些名流明星们,每双起价500美元。让人望而生畏的高跟(really, really high heels),在5号-6号之间,穿这鞋的人基本不需要走路。她们需要的是--不费吹灰之力就造就美腿。
2013年Christian Louboutin的广告非常具有创意,所有的高跟鞋都变成了性感魅惑的 鱼饵 ,用超现实主义的风格展示了 红底鞋 的非凡魅力。
Christian Louboutin was born in 1963 in a working family in Paris. All his glory began with his special experience as a child. Once he passed the oceanicart Museum in Paris and saw a prominent icon in front of the door. A tapered high-heeled shoe was scratched off by two thick lines, warning the visiting women to treat the carved wood floor in the exhibition hall kindly. Looking at the beautiful high-heeled shoes, the 13-year-old was fascinated, as if he found that the shoes could be so beautiful. At that time, Paris was in the period of economic recovery. It was a scene of ecstasy and singing and dancing. Christian Louboutin could not resist the temptation of the world of flowers. He often went to the palace, a nightclub in Paris. At that time, he was only 14 years old. Here, he realized what fashion is, and his passion for stage performance and dancers grew day by day. He even gave up his studies and spent every day in nightclubs, doing chores and seeking development in design. Making shoes was his breakthrough. For those dancing girls, shoes are important. They should be comfortable, beautiful and sexy, which can be noticed at a glance. My idea at that time was very simple. It was to let these girls wear the shoes I made, which were more comfortable and beautiful than those under their feet. At the age of 16, Christian Louboutin made a pair of dance shoes in his life. Although they were sold everywhere, the dancers didn't believe him. When he ran into a wall, he realized that he had to go through professional training. So, in 1981, with the introduction of his friends, he first became an apprentice in follies bergeres, and then systematically studied shoemaking technology in the famous brand Charles Jourdan, which improved his own shortcomings in technology. With talent + creativity + self-confidence, Christian Louboutin soon emerged in the industry. At that time, however, he did not have the idea of creating his own brand, nor was he willing to join any group. As a freelance worker, he successively worked as an independent shoemaker in Chanel and YSL. In 1988, Christian Louboutin was told by his friends to join Roger Vivier, a legendary shoe company owned by Dior, who specializes in shoes production. After the master's instruction, his shoe making skills soared to a higher level and soon became a household name. Christian Louboutin, whose wings are growing, finally created his own brand in 1992. His high-heeled shoes are colorful and exotic. They are called the best independent from the mainstream by the media, and have attracted great attention since they came out. Many people thought that the red sole was his logo, but it was not. At first, he didn't want to paint the sole red, but every time he designed shoes, he was bothered by the logo. Once in the limelight, he saw the assistant assistant paint the nail on her toes. The bright red color stimulated his inspiration, and the red was applied to the sole of the shoe. The unexpected effect was surprisingly good. At this point, the red body that made the soul beat up became the symbol of ChristianLouboutin, and made him red. In the interview, he once described the impulse at that time: the bottom of red shoes was like lipstick on shoes, making people unconsciously want to kiss, plus the exposed toes, it was even sexier. Today, Christian Louboutin's high-heeled shoes sell for more than $500, and customers are still pouring in. Tom Cruise even customized a pair for his one and a half-year-old daughter, which costs as much as $3000. The charm of red soles can be seen. As one of the contemporary shoe design masters, Christian Louboutin is undoubtedly highly exposed, and his figure often appears in various parties. With a high-profile and publicity attitude, he changed the introverted attitude advocated by traditional shoe designers, and was able to quickly become famous internationally in a short period of time. His personal marketing charm is indispensable. The shoes he designed are unique. As a teenager, his experience in nightclubs also influenced his whole design style. Christian Louboutin's shoes like to use all kinds of gorgeous colors, especially the open toe style, which is deeply favored by him. With the red logo on the sole, the high-heeled shoes show the sexy and swaying side of women. No wonder so many stars are even willing to speak for him for free, and show their unique style of Christian Louboutin on the red carpet. In fact, if you want to ignore it, you can't ignore it. This brand is so red that it can't be ignored. The hot red under the feet of female stars will directly hold your sight. The sole design is too smart. Women are attracted by the selling point of sight. They are very narcissistic and sullen. After imagining that men follow the sight of their red soles, women will be willing to pay. Red soles are highly recognizable. Another advantage of red soles is that they let female stars advertise for free. Seeing the red sole is Christian Louboutin, there's no need to find a logo at all. But those who can afford them are celebrities, starting at $500 a pair. It's really, really high heels. Between size 5 and 6, people wearing these shoes don't need to walk. What they need is to build beautiful legs without effort. Christian Louboutin's advertisement in 2013 is very creative. All high-heeled shoes have become sexy bait, which shows the extraordinary charm of red soled shoes in a surrealistic style.