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高丽雅娜Coreana是韩国三大化妆品集团之一，品牌拥有基础护肤、彩妆、洗发、沐浴系列等产品，旗下还包括有Premium、Zain、Nokdu、CoreanaBlackDiamond、翡翠佳人、Senite비취가인、텐세켄、세니데、SHENIZ、BIODEFENSE、Tenseconds、LOCOMOTION等众多品牌。

2013年，高丽雅娜Coreana集团授权姿人(上海)化妆品有限公司为中国总代理，将旗下的三大高端品牌Premium(奢华)、Zain(姿人)、BlackDiamond(黑钻石)引入中国，分享给追求健康美丽的中国女性。

以“追求幸福的企业”为企业哲学的高丽雅娜化妆品，从1988年创立以来就在韩国化妆品业界创造了前所未有的“超高速”成长神话。在1989年，创业的第二年，高丽雅娜的销售额就达到14亿韩元，1990年53亿韩元，1991年250亿韩元，1992年530亿韩元。在创业第5年的1993年，销售额就达到1340亿韩元，此时的高丽雅娜以令人惊讶的成长速度跻身为韩国化妆品业界的前三名。此后的高丽雅娜继续保持了高速的成长，并于1999年12月8日在韩国的高斯达股票市场成功上市，成为韩国化妆品业界名副其实的代表企业。高丽雅娜化妆品就是专为女性的美丽而诞生的。企业以“顾客满足，正道经营，名品主义”等经营理念为基础，开发了一系列适合女性的优秀的产品，提高了品牌的知名度和竞争力。不仅在韩国国内，就是在世界化妆品市场上也是公认的一流化妆品企业。

作为韩国最高质、最高价的化妆品，高丽雅娜自2000年的下年开始开拓中国市场，现在以依霞，高丽芝和高丽雅娜为主打产品之后将引入橙色依霞维C系列、蓝色月亮神系列、PLUSSTEM系列及一些高机能性产品等加上韩国古称“高丽”，高丽雅娜既继承了高丽传统文化的精华，又代表着韩国化妆品的最高品牌。成立于1988年的优良化妆品企业从一开始就重视优质产品的开发，更注重追求消费者真诚的满足，通过不断地努力，在短短10年的时间内，高丽雅娜的销售总量就已跃居韩国化妆品界前茅，连续三年在韩国被消费者评为“顾客满足度第一产品”。高丽雅娜化妆品创业仅有5年，就成长为韩国第3大的化妆品公司，创造了韩国化妆品业界高速成长的神话。“世界排名第30位的化妆品企业”，2005年8月被选定“化妆品业界中的优良企业”……这些都是人们在提到创业16年的高丽雅娜化妆品时给予的赞誉。

在韩国的三大化妆品王牌中，高丽雅娜是最年轻的一张。与有六七十年历史的另两家相比，高丽雅娜只有短短的14年历史。即使是韩国的其他近200家知名企业中，创业历程一般也都是在35年以上，而高丽雅娜却从它诞生时的业界最末位，在五年之内一跃而至前三位，10年内进入韩国企业100强。产品遍及世界近30个国家和地区，年销售额达3亿美元。随着中国经济的稳定增长和加入WTO，高丽雅娜已把中国作为本世纪最重要的海外市场。

高丽雅娜高丽雅娜创业伊始，就定下追求优质产品开发的名品主义目标，产品品质管理标准上一丝不苟，十分严格。

高丽雅娜在世界30多个国家有销售，从2000年底，高丽雅娜高层领导们多次亲临中国考察市场。为使人才本土化，从2001年底，高丽雅娜从中国应届大学毕业生中选拔了两名派到汉城总部研修两年销售管理；同时派遣现有的上海营销人员到汉城总部研修半年市场及广告策划。此外，高丽雅娜还邀请试点地区的经销商去韩国参观和参加年会。

迈入21世纪高丽雅娜以不断开发系列专门化妆品为起点，仅美白减皱产品就在美国，日本获得5项特许出口专利。其创建人连续六年任韩国化妆品工业协会会长，并当选韩国前50位杰出人士。高丽雅娜研究所在美国、日本和欧洲等地先后获得40多项专利。例如，桑枝美白液所用的从桑树嫩芽中提取的美白专利成分，尤其适合东方女性。另外，高丽雅那对维他命的稳定技术，也达世界一流水平的。如高丽雅娜的减皱霜中使用的Retinol（维A）已达到3重安定化技术。在每个男子都须服兵役的韩国，高丽雅娜的数十名研究员获得国家特免。高丽雅娜已成为世界上16个国家上流社会女性青睐的化妆品。

在自然主义热风吹来的时候，在化妆品中也出现了以利用自然成分为主题的潮流，高丽雅娜采用了与各种皮肤类型最相适合的没有污染的自然成分，利用最尖端的科学技术，同时又针对女性的不同年龄、不同肤质、不同消费层次、不同购买渠道等研发了与之相适应20多个系列产品。包括高丽雅娜系列、绿豆系列、依霞系列三个高丽雅娜最经典的护肤系列。

Koriyana coreana is one of the three major cosmetics groups in South Korea. Its brands include basic skin care, cosmetics, shampoo, bath and other products. Its brands also include premium, zain, nokdu, coreanablackdiamond, emerald beauty, senite 비취가인, 텐세켄, 세니데, sheniz, bioffense, tenseconds, location and many other brands. In 2013, coreana group authorized Ziren (Shanghai) Cosmetics Co., Ltd. as the general agent of China to introduce its three high-end brands premium (luxury), zain (Ziren) and BlackDiamond (black diamond) into China and share them with Chinese women who are pursuing health and beauty. Koriyana cosmetics, with the philosophy of "enterprise pursuing happiness", has created an unprecedented "super high speed" growth myth in the cosmetics industry in South Korea since it was founded in 1988. In 1989, in the second year of entrepreneurship, the sales of koriyana reached 1.4 billion won, 5.3 billion won in 1990, 25 billion won in 1991 and 53 billion won in 1992. In 1993, the fifth year of business, sales reached 134 billion won. At this time, galliana ranked among the top three cosmetics industry in South Korea with a surprising growth rate. Since then, koriyana has continued to maintain a high-speed growth, and on December 8, 1999, it was successfully listed on the gausda stock market in South Korea, becoming a real representative enterprise in the cosmetics industry in South Korea. Koriyana cosmetics was born for the beauty of women. Based on the business philosophy of "customer satisfaction, proper operation and famous brand", the company has developed a series of excellent products suitable for women, which has improved the popularity and competitiveness of the brand. Not only in South Korea, but also in the world cosmetics market is recognized as a first-class cosmetics enterprises. As the highest quality and highest price cosmetics in South Korea, koriyana began to explore the Chinese market in the next year of 2000. Now, with Eliza, koriya and koriyana as the main products, it will introduce orange Eliza C series, blue moon god series, plusstem series and some high-performance products, together with the ancient Korean name "koriya". Koriyana has inherited the traditional culture of koriya The cream also represents the highest brand of Korean cosmetics. Founded in 1988, the fine cosmetics enterprise has attached great importance to the development of high-quality products from the beginning, and paid more attention to the pursuit of sincere satisfaction of consumers. Through continuous efforts, in just 10 years, the total sales volume of koriyana has leaped to the top of the cosmetics industry in South Korea, and it has been rated as "the first product of customer satisfaction" by consumers in South Korea for three consecutive years. Koriyana cosmetics started its business only 5 years ago and has grown into the third largest cosmetics company in South Korea, creating a myth of rapid growth in the cosmetics industry in South Korea. "No. 30 cosmetics company in the world", selected as "excellent enterprise in cosmetics industry" in August 2005 These are the praises people give when they mention the 16 year old koriyana cosmetics. Of the three cosmetics trumps in South Korea, koriyana is the youngest. Compared with the other two families with a history of 60 to 70 years, galliana has only a short history of 14 years. Even among the nearly 200 other well-known enterprises in South Korea, the entrepreneurial process is generally more than 35 years, while koriyana jumped to the top three in five years from the bottom of the industry when it was born, and entered the top 100 enterprises in South Korea within 10 years. The products are distributed in nearly 30 countries and regions around the world, with an annual sales volume of 300 million US dollars. With the steady growth of China's economy and its accession to the WTO, galliana has taken China as the most important overseas market in this century. At the beginning of the business, GAOLIYANA has set the goal of famous brand in pursuit of high-quality product development. The product quality management standard is meticulous and very strict. Galliana has sales in more than 30 countries in the world. Since the end of 2000, senior leaders of galliana have visited China for many times to investigate the market. In order to localize talents, at the end of 2001, Gao liyana selected two fresh graduates from China and sent them to Seoul headquarters to study sales management for two years; at the same time, she sent existing Shanghai marketing personnel to Seoul headquarters to study marketing and advertising planning for half a year. In addition, koriyana also invited dealers from the pilot areas to visit Korea and attend the annual meeting. In the 21st century, koriyana started with the continuous development of a series of specialized cosmetics. Only whitening and wrinkle reducing products are in the United States, and Japan has obtained five export patents. Its founder has been president of Korea cosmetic industry association for six consecutive years, and has been elected the top 50 outstanding persons in Korea. Galliana Research Institute has obtained more than 40 patents in the United States, Japan and Europe. For example, the patented whitening ingredients extracted from mulberry buds used in mulberry branch whitening solution are particularly suitable for Oriental women. In addition, Goliath's vitamin stability technology is also world-class. For example, retinol (vitamin A) used in greyana's Anti Wrinkle Cream has reached triple stabilization technology. In South Korea, where every man has to serve in the military, dozens of researchers from koriyana have been granted state immunity. Galliana has become a popular cosmetics for women in the world's top 16 countries. When the naturalistic hot wind blows, there is also a trend of using natural ingredients in cosmetics. Koriyana adopts the most suitable non polluting natural ingredients for various skin types, uses the most cutting-edge science and technology, and at the same time researches and develops corresponding products for different ages, skin types, consumption levels and purchase channels of women. 2 More than 0 series products. It includes three classic skin care series of koriyana: koriyana series, mung bean series and Yixia series.

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