博尼bonny品牌怎么样 申请店铺

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博尼控股集团创立于2001年，位于全球较大的小商品集散中心---浙江省义乌市，注册资金8690万元人民币，总投资7.5亿元人民币。历经10余年磨砺，现已发展为拥有员工3000余名，占地40000余平方米，拥有70000余平方米标准化厂房及15000余平方米职工公寓的大型民营企业。公司以生产内衣、文胸、家居服饰、运动产品、功能型产品及保暖衣等产品为主，具有年产4000万件成衣的生产能力，集品牌经营、技术研发、生产制造、销售服务于一体，已形成了从纺纱--织造--染整--成衣—专店直营的完整生产业链的现代化内衣企业。

历经十余年的发展，博尼从无到有，从单一品牌向多元化多渠道品牌发展。自主品牌：“bonny女士”、“bonny男士”、“舒咔”的建设初具规模。从2008年国内开设品牌店至今，短短五年多时间，博尼品牌如雨后春笋般茁壮成长，在全国30多个大中型城市开设自营店柜400余家，在二十多个省市建立分公司办事处，与王府井集团，百联集团，大商集团，万达集团等国内连锁巨头建立了良好的战略合作关系，为公司品牌的发展奠定了良好的基础，提供了广阔的发展平台，此外，博尼以国际时尚之都上海作为营销基地，通过覆盖全国的销售服务网络及电子商务营销体系，真正做到了营销模式由被动到主动的转变，更向全世界传递着“时尚、优雅、简约、舒适”的品牌形象！

Boni holding group, founded in 2001, is located in Yiwu City, Zhejiang Province, a large global distribution center of small commodities, with a registered capital of 86.9 million yuan and a total investment of 750 million yuan. After more than 10 years of development, it has developed into a large private enterprise with more than 3000 employees, covering an area of more than 40000 square meters, 70000 square meters of standardized factory buildings and 15000 square meters of staff apartments. The company mainly produces underwear, bra, household clothing, sports products, functional products and warm clothes. It has an annual production capacity of 40 million ready-made clothes. It integrates brand management, technology research and development, production, manufacturing, sales and services. It has formed a modern underwear enterprise with a complete production chain from spinning, weaving, dyeing, finishing, ready-made clothes to specialized stores. After more than ten years of development, Boni has developed from scratch, from a single brand to a diversified multi-channel brand. Independent brands: the construction of "bonny lady", "bonny man" and "Shuka" has taken shape. Since the establishment of brand stores in China in 2008, in just over five years, Boni brand has mushroomed, with more than 400 self operated stores and cabinets in more than 30 large and medium-sized cities, branch offices in more than 20 provinces and cities, good strategic cooperation relationship with domestic chain giants such as Wangfujing group, Bailian group, Dashang group, Wanda Group, etc., for the public The development of the company's brand has laid a good foundation and provided a broad development platform. In addition, Boni takes Shanghai, the international fashion capital, as the marketing base, and through the nationwide sales service network and e-commerce marketing system, it has truly achieved the transformation of the marketing mode from passive to active, and more importantly, it has passed the brand image of "fashion, elegance, simplicity and comfort" to the whole world!

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