射阳大米品牌怎么样

更新时间:2020-11-01
「射阳大米」是射阳县大米协旗下著名品牌。该品牌发源于江苏省盐城市,在2001年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。
射阳大米怎么样

大米行业知名品牌,江苏省名牌产品,集水稻良种繁殖、种子供应、稻谷栽培技术指导、稻谷生产、收购、贮存和大米加工为一体的综合型组织


江苏省射阳县大米协会成立于2001年11月,是由全县水稻良种繁殖、种子供应、稻谷栽培技术指导、稻谷生产、收购、贮存和大米加工、经营企业自愿结成的非盈利性自律组织。

协会的宗旨:为全县优质稻米产业化服务。

协会的职能:服务、维权、自律、发展。现有会员46家,其中加工企业38家。

近四年来,为发展射阳县优质大米产业作出了不懈努力,得到省、市、县政府及有关部门的充分肯定,受到射阳县人民政府、盐城市人民政府的表彰。

一、认真调查研究,升华产业特色,卓有成效。通过对我县大米产业现状的认真调研,提出发展射阳县优质大米产业化的实施意见,同时,通过认真考察,论证分析,揭示了射阳大米特有品质的科学依据,是因为我县“气候环境独特,水土资源丰富,生产技术完善”,得出射阳大米是“天、地、人合一”之精品的结论,界定了射阳大米是与射阳地理人文因素紧密相联的产品,为宣传射阳大米,实施品牌战略,注册射阳大米集体商标及原产地标记找到根据,促进了射阳大米特色化产业的形成。

二、实施品牌战略,提升市场信誉,成绩显著。通过二年多时间的努力,注册了县级以上地理标志名称的“射阳大米”集体商标,在全国产生很大影响,射阳大米由模糊的产品概念转化为商品品牌,使射阳大米产业的发展进入了一个新阶段。先后在上海、南京、苏州等地举办六次大米品尝、经贸洽谈、新闻发布会,推动了射阳大米品牌战略的实施。协会不定期刊发《射阳大米》内刊,十多篇稿件被《人民日报》、《中国稻米》、《江苏粮食研究》、《碾米工业》刊用,提高了射阳大米的知名度。

三、抓好产销衔接,推进产业进程,已现成效。三年来,努力推进我县优质大米产业化进程,首先,抓大米整体品质的提高,利用每年一度的大米品尝活动,选择优良品种,提倡统一品种,提高纯度和可供加工量;第二、抓龙头企业的发展壮大,按“扶持龙头企业就是扶持农民”的精神,协调用电、税收、收费诸方面的政策,帮助企业改善外部环境,大米加工业得到较快发展。三年来,全县大米加工能力由40万吨发展到80万吨,生产设备、加工水平迅猛提升。第三、抓产销链接,推动“订单农业”的发育,合同收购、生产基地、稻米生产合作社等形式的产业化机制得到较快成长,为企业生产提供了原料保障,也稳定提高了粮农收益,在组织企业向上海、苏州等长三角地区批发市场供货的同时,推动企业产品进超市,多家企业产品进入国内外十多家超市。由于射阳大米价格高出其他大米0.10-0.20元/斤,稻谷原料比其他品种硬高出0.10元/斤,全县稻农年可增收6000万元左右,改变了过去销售原料为销售产品,增加了县内GDP,税收由三年前50余万元上升至近200万元。实现了农民增收、农业增效。


The rice Association of Sheyang County, Jiangsu Province was founded in November 2001. It is a famous brand in the rice industry and a famous product in Jiangsu Province. It is a comprehensive organization integrating rice breeding, seed supply, rice cultivation technology guidance, rice production, purchase and storage It is a non-profit self-discipline organization voluntarily formed with rice processing and management enterprises. The aim of the association is to serve the industrialization of high quality rice in the county. Functions of the association: service, rights protection, self-discipline and development. Now there are 46 members, including 38 processing enterprises. In the past four years, it has made unremitting efforts to develop the high-quality rice industry in Sheyang County, fully recognized by the provincial, municipal, county governments and relevant departments, and praised by the people's governments of Sheyang County and Yancheng City. 1、 Serious investigation and research, sublimation of industrial characteristics, effective. Through the careful investigation of rice industry in our county, the paper puts forward the implementation opinions of developing the industrialization of high-quality rice in Sheyang County. At the same time, through careful investigation, demonstration and analysis, it reveals the scientific basis of the unique quality of rice in Sheyang County. Because of the "unique climate environment, rich water and soil resources, and perfect production technology" in our county, it is concluded that Sheyang rice is a fine product of "integration of heaven, earth and man" The conclusion of the paper defines Sheyang rice as a product closely related to the geographical and cultural factors of Sheyang. It can find the basis for publicizing Sheyang rice, implementing the brand strategy, registering Sheyang rice collective trademark and origin mark, and promote the formation of Sheyang rice characteristic industry. 2、 We have achieved remarkable results in implementing the brand strategy and improving the market reputation. Through more than two years' efforts, it has registered the collective trademark of "Sheyang rice" with the name of geographical indication above the county level, which has a great influence in the country. Sheyang rice has been transformed from a vague product concept into a commodity brand, which has brought the development of Sheyang rice industry into a new stage. Six rice tasting, economic and trade talks and press conferences were held in Shanghai, Nanjing and Suzhou, which promoted the implementation of Sheyang rice brand strategy. Sheyang rice was published by the association from time to time, and more than ten articles were published by people's daily, China rice, Jiangsu grain research and rice milling industry, which improved the popularity of Sheyang rice. 3、 We have achieved good results in strengthening the link between production and marketing and promoting the industrial process. In the past three years, efforts have been made to promote the industrialization process of high-quality rice in our county. First, we should improve the overall quality of rice, use the annual rice tasting activities to select excellent varieties, promote the unification of varieties, and improve the purity and available processing capacity. Second, we should focus on the development of leading enterprises, and coordinate the power consumption, tax and charges according to the spirit of "supporting leading enterprises is supporting farmers" Various policies help enterprises improve the external environment and rice processing industry develops rapidly. In the past three years, the rice processing capacity of the county has grown from 400000 tons to 800000 tons, and the production equipment and processing level have increased rapidly. Third, we should focus on production and marketing links, promote the development of "order agriculture", contract acquisition, production base, rice production cooperatives and other forms of industrialization mechanism have been growing rapidly, providing raw materials for enterprise production, and steadily improving the income of food and agriculture. While organizing enterprises to supply wholesale markets in Shanghai, Suzhou and other Yangtze River Delta regions, we should also promote the products of enterprises to enter supermarkets Products of enterprises have entered more than ten supermarkets at home and abroad. Because the price of Sheyang rice is 0.10-0.20 yuan / Jin higher than that of other rice, and the raw material of rice is 0.10 yuan / Jin higher than that of other rice varieties, the annual income of rice farmers in the whole county can be increased by 60 million yuan, which changes the raw material for sale in the past into the product for sale, increases the GDP of the county, and increases the tax revenue from more than 500000 yuan three years ago to nearly 2 million yuan. We have increased farmers' income and increased agricultural efficiency.

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本页详细列出关于射阳大米的品牌信息,含品牌所属公司介绍,射阳大米所处行业的品牌地位及优势。
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